Start a Lie, Playgrounds

Agency Network: 
July 2009

Print advertisment created by DiMassimo Goldstein, United States for Tappening, within the category: Public Interest, NGO.

Bottled water makes acid rain fall on playgrounds.
*If bottled water companies can lie, we can too. Find out the truth at or spread your own lie at

Advertising Agency: DiMassimo Goldstein, USA
Creative Director: Mark DiMassimo
Art Director: Chris Carlberg
Copywriter: Justin Prichard
Illustrator: Jan Kallwejt

Comments (2)

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Mandark's picture
Activity Score 407

this kind of lies, the lines that are here are prerceived as sarcastic, and ironic that means that IT HELPS THE WATERCOMPANIES. bad strategy...rili rili bad...

"U think it's perfect?! Press delete and start again!"

mikelite's picture
Activity Score 1031

No one's gonna take this at face value & at the very least it'll make them want to read the rest of the ad.