Swedish Fish: Doll burger

A friend you can eat.

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Ty Montague
Executive Creative Director: Jeff Bitsack
Creative Director: Jackie Hathiramani
Art Directors: Hunter Fine, Andrew Clarke, David Suarez
Copywriter: Scott Bell
Photographer: First Base Digital Imaging U.K.
Print Producer: Lauren Eberhardt
Retoucher: First Base Digital Imaging

14 comments

scarfinati's picture
scarfinati
836 pencils

Hmm. Why is the tag in english and the copy not if its JWT new york?

Definetly interesting/edgy -- not sure why i would want to eat a friend though, and how that sells the product. Is the insight a comfort food thing? Seems like an image/quirky kind of sell tactic.

Wordnerd's picture
Wordnerd
6660 pencils

i like!

Ed Mintone's picture
Ed Mintone
585 pencils

I wanna say ja, but I find that it's way too off target.

bknowlden's picture
bknowlden
3647 pencils

Ed, thanks for the email.

bknowlden's picture
bknowlden
3647 pencils

I like them a lot. Very sophisticated in my mind.

sloppy4's picture
sloppy4
1494 pencils

the shit is dope. the swedish yes and no is a nice trippy touch. looks great, and it's funny. love to have it in my book. nicely done guys.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Sure, if you want to add a little splash of color to your book, this might be a nice eye candy of a campaign visually. But "A friend you can eat"? You oughtta be outta yer friggin' mind, Burns!

Hey I'm attacking you again. Is it Friday already? ; )

adverbadger's picture
adverbadger
40 pencils

As a consistent movie patron of swedish fish, these ads fall flat - big time. I actually find myself disappointed that this is how this brand (and delicious candy) will be perceived.

klaussnow's picture
klaussnow
1675 pencils

ditto

... its already been done...

mlapoint's picture
mlapoint
47 pencils

i really, really like these ads. i can't think of one snide remark ;-)

Sharp's picture
Sharp
216 pencils

The "Ja" looks like a vibrating sex toy.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Well it ain't no Skittles. That's for damn sure.

nightingale's picture
nightingale
22 pencils

Blah

jazarah's picture
jazarah
1262 pencils

huh?

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