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Doll burger

Agency: 
Published/Aired: 
April 2008
Description: 

Photographer: First Base Digital Imaging U.K.

Print advertisment created by JWT, United States for Swedish Fish, within the category: Confectionery, Snacks.

A friend you can eat.

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Ty Montague
Executive Creative Director: Jeff Bitsack
Creative Director: Jackie Hathiramani
Art Directors: Hunter Fine, Andrew Clarke, David Suarez
Copywriter: Scott Bell
Print Producer: Lauren Eberhardt
Retoucher: First Base Digital Imaging

Comments (14)

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Highest Rated

jazarah's picture
jazarah
Activity Score 1262

huh?

scarfinati's picture
scarfinati
Activity Score 843

Hmm. Why is the tag in english and the copy not if its JWT new york?

Definetly interesting/edgy -- not sure why i would want to eat a friend though, and how that sells the product. Is the insight a comfort food thing? Seems like an image/quirky kind of sell tactic.

Wordnerd's picture
Wordnerd
Activity Score 6692

i like!

Ed Mintone's picture
Ed Mintone
Activity Score 585

I wanna say ja, but I find that it's way too off target.

bknowlden's picture
bknowlden
Activity Score 3647

Ed, thanks for the email.

bknowlden's picture
bknowlden
Activity Score 3647

I like them a lot. Very sophisticated in my mind.

sloppy4's picture
sloppy4
Activity Score 1494

the shit is dope. the swedish yes and no is a nice trippy touch. looks great, and it's funny. love to have it in my book. nicely done guys.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Sure, if you want to add a little splash of color to your book, this might be a nice eye candy of a campaign visually. But "A friend you can eat"? You oughtta be outta yer friggin' mind, Burns!

Hey I'm attacking you again. Is it Friday already? ; )

adverbadger's picture
adverbadger
Activity Score 40

As a consistent movie patron of swedish fish, these ads fall flat - big time. I actually find myself disappointed that this is how this brand (and delicious candy) will be perceived.

klaussnow's picture
klaussnow
Activity Score 1675

ditto

... its already been done...

mlapoint's picture
mlapoint
Activity Score 47

i really, really like these ads. i can't think of one snide remark ;-)

Sharp's picture
Sharp
Activity Score 216

The "Ja" looks like a vibrating sex toy.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Well it ain't no Skittles. That's for damn sure.

nightingale's picture
nightingale
Activity Score 22

Blah

jazarah's picture
jazarah
Activity Score 1262

huh?

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