Swedish Fish: Doll burger

A friend you can eat.

Photographer: First Base Digital Imaging U.K.

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Ty Montague
Executive Creative Director: Jeff Bitsack
Creative Director: Jackie Hathiramani
Art Directors: Hunter Fine, Andrew Clarke, David Suarez
Copywriter: Scott Bell
Print Producer: Lauren Eberhardt
Retoucher: First Base Digital Imaging

April 2008


scarfinati's picture
843 pencils

Hmm. Why is the tag in english and the copy not if its JWT new york?

Definetly interesting/edgy -- not sure why i would want to eat a friend though, and how that sells the product. Is the insight a comfort food thing? Seems like an image/quirky kind of sell tactic.

Wordnerd's picture
6692 pencils

i like!

Ed Mintone's picture
Ed Mintone
585 pencils

I wanna say ja, but I find that it's way too off target.

bknowlden's picture
3647 pencils

Ed, thanks for the email.

bknowlden's picture
3647 pencils

I like them a lot. Very sophisticated in my mind.

sloppy4's picture
1494 pencils

the shit is dope. the swedish yes and no is a nice trippy touch. looks great, and it's funny. love to have it in my book. nicely done guys.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Sure, if you want to add a little splash of color to your book, this might be a nice eye candy of a campaign visually. But "A friend you can eat"? You oughtta be outta yer friggin' mind, Burns!

Hey I'm attacking you again. Is it Friday already? ; )

adverbadger's picture
40 pencils

As a consistent movie patron of swedish fish, these ads fall flat - big time. I actually find myself disappointed that this is how this brand (and delicious candy) will be perceived.

klaussnow's picture
1675 pencils


... its already been done...

mlapoint's picture
47 pencils

i really, really like these ads. i can't think of one snide remark ;-)

Sharp's picture
216 pencils

The "Ja" looks like a vibrating sex toy.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Well it ain't no Skittles. That's for damn sure.

nightingale's picture
22 pencils


jazarah's picture
1262 pencils


Log in or register to post comments