Sun Media: Diver

Size is nothing without precision. No other media tool combines circulation size and the precision of customized media options.

Advertising Agency: Marshall Fenn Communications
Creative Director: James Dunlop
Art Director / Copywriter: Steven Kim
Photographer: Philip Rostron
Copywriter: James Dunlop

October 2008


corre's picture
196 pencils

much better than the other one

Dude were is my car's picture
Dude were is my car

Why is that?

j5's picture

Skoda used the same concept of large gymnasts in their television ad but with the tagline ' big and agile', whereas Sun media are saying 'size is nothing without precision'. idea has already been used.

Guest commenter's picture
Guest commenter

remember Pirelli did a famous ad with Carl Lewis in high heels, power is nothing without control.

Guest commenter's picture
Guest commenter

pirelli was great ad. Although that was made by a theiving specky bastard. this is real bullshit. im ashamed to be associated with advertising if this is the benchmark. 6 stars... 6 chocolate starfish more like.

Guest commenter's picture
Guest commenter

jeez! this is so crap in its execution... a powerlifter diving off a board with faggot socks on??? is this ur dad? fudge packer. its shit. stick to packing shelves man.

SeanMartin's picture

Charming comment. Tell me, are you still in school? Or just an account executive?


No, I am not a media buyer.

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Interesante la idea, la dirección de arte no le hace justicia.

Chief Creative Director Nexus BBDO

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