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11 comments

Guest's picture
Guest

hi! i know photoshop tricks! lame lame lame....

mikelite's picture
mikelite
1031 pencils

this line isn't as good as the others. coulda pushed it harder.

http://mikelightman.com/blog

Guest's picture
Guest

the copy isn't bad, the art direction needs some direction

Guest's picture
Guest

All 3 lines are old formulaic, and not that compelling a use of it. Sure, they're better than say Detroit car advertising, but it is a joypop client. Try doing something cool for insurance or motor oil.

Guest's picture
Guest

I hope the cupcakes aren't as stale as these lines.

Guest's picture
Guest

Mini Copper outdoor headline from 3 years ago was much better- "Sliced bread a nice, long run."

CC3's picture
CC3
734 pencils

Yeah these ads appear to have a lot of "borrowed interest" copy wise from some past award annuals. I'll just leave it at that.

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Good is the enemy of great.

Guest's picture
Guest

HAHAHAHAHA you guys are harsh, yet accurate. This ad sucks. I hate cupcakes now and I used to love them.

Guest's picture
Guest

and the deadly sins headline is a ripoff of a harley headline: "you commit 5 of the 7 deadly sins just looking at it" all the lines are rubbish

AbbaSez's picture
AbbaSez
104 pencils

Sorry. I like the line.

Guest's picture
Guest

Cupcakes are the most tempting, delicious-looking things in the world. When you have a product as seductive and gorgeous as that (for instance, devil's food topped with white butter-cream maple syrup frosting, lightly dusted with sprinkles) why in God's name wouldn't you want to show it in some interesting way? These ads, alas, do not make my eyes jealous of my tongue. The real thing does. Something has been lost.

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