Subaru: Tree
Tribeca. 10 air bags. Subaru
Advertising Agency: TBWA, Costa Rica
Creative Director: Byron Balmaceda
Art Director: Gustavo Solis
Copywriter: Jose Coto
Illustrator: Gustavo Solis
Photographer: Gustavo Solis
Published: August 2009
10 Comments
The idea is very good. But the PS sucks.
done:
http://adsoftheworld.com/media/print/smart_stones
Ummmm..... I don't get it!.....
and bad art
mrckais
Parece un helado. Looks like a big icecream.
a soft crash... that's all
Done by Peugeot in France 10 years ago by BETC paris
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
smart did it a few years ago, foam figures, a cow on the road? remember
Hey Grace. What I think the ad is trying to say is that with 10 airbags, a tree will be as non-dangerous as a piece of foam (or plastic)...in other words, no damage done. Hope this helps. :)
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I think; therefore I am
La idea es buena, pero el trabajo de retoque está muy básico. malísimo la verdad. más aún si lo quieren mostrar por estos medios masivos.
lu*