Subaru: Tree

Tribeca. 10 air bags. Subaru

Advertising Agency: TBWA, Costa Rica
Creative Director: Byron Balmaceda
Art Director: Gustavo Solis
Copywriter: Jose Coto
Illustrator: Gustavo Solis
Photographer: Gustavo Solis
Published: August 2009

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10 comments

Guest's picture
Guest

The idea is very good. But the PS sucks.

Grace Bastien's picture
Grace Bastien

Ummmm..... I don't get it!.....

mrckais's picture
mrckais
415 pencils

and bad art

mrckais

silvi's picture
silvi
4172 pencils

Parece un helado. Looks like a big icecream.

Guest's picture
Guest

a soft crash... that's all

Guest's picture
Guest

smart did it a few years ago, foam figures, a cow on the road? remember

CurryJ's picture
CurryJ
955 pencils

Hey Grace. What I think the ad is trying to say is that with 10 airbags, a tree will be as non-dangerous as a piece of foam (or plastic)...in other words, no damage done. Hope this helps. :)

================================================
I think; therefore I am

Guest's picture
Guest

La idea es buena, pero el trabajo de retoque está muy básico. malísimo la verdad. más aún si lo quieren mostrar por estos medios masivos.

lu*

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