Made To

Subaru Canada is making its case to Canadians on why there is no better vehicle to own. The new campaign leverages a series of TV and online videos that demonstrate a variety of significant claims to help inform consumers on the benefits of driving a Subaru.
The campaign uses an innovative technique to transition the footage from the past to present day where we get to see older and newer models in the same sequence.
One of the commercials speaks to the fact that 96.7% of Subaru’s sold in the last 10 years are still on the road today, touting their longevity. Another speaks to the fact that Kelly Blue Book has awarded Subaru as the most trusted brand for 6 years in a row. The third commercial speaks to fact that they have vehicles that have been an IIHS Top Safety Pick for 14 years in a row, while featuring their EyeSight® safety technology. The final one speaks to the fact that Subaru has achieved the best resale value over the last 10 years, above all other mainstream brands, cumulatively.