19 comments

bknowlden's picture
bknowlden
3647 pencils

I don't know if the line is right, but it's a nice ad. Maybe something more like "follows every curve with unwavering precision" – (Says the art director).
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Mr.Top's picture
Mr.Top
728 pencils

Yeah, but if it is an offroad car, wouldn't you like to get out of those tracks? I think it doesn't fit the product at all.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I love this visual. As a child I clearly remember the curves being the one place on those toy tracks where I had the least control and the car would always go flying off the track across the room. This is pretty cool.

Bundy Agency's picture
Bundy Agency
597 pencils

i reckon Joe will have about 16 of these on his site
i know audi have done it, and ford falcon over here did the TVC but im sure theres plenty of them

oshe's picture
oshe
852 pencils

Una buena idea y una buena gráfica, hacen algo bueno.

(buen trabajo)

··o.s.h.e··

Lobna's picture
Lobna
52 pencils

over-used idea
and total control, why isn't it between the right lines? and if it is on purpose, then why isn't it symetrical? :P

kgeiger's picture
kgeiger
7179 pencils

I second the motion.

Mr. Moustache's picture
Mr. Moustache
19 pencils

excellent idea to clarify what means AWD experience and performance in several Japanese and German vehicles, nice art direction. Very Good.

joelapompe's picture
joelapompe
3717 pencils

I'm tired of these "deja-vu" stuff... it gives me too much work to do :-)

http://www.joelapompe.net / Facebook : Joelapompe

NYC's picture
NYC
11 pencils

you to say where you appear to deja vu of this ad, I look for in his site and nonencounter.

http://www.joelapompe.net

Ummmmmmmmm ????

Very good idea.

thirty6chambers's picture
thirty6chambers
1464 pencils

leave the unsharp mask alone if you don't know how to use it!
idea is mediocre at best.

EGGO's picture
EGGO
354 pencils

Poor photoshop in every way possible.

You have to hate advertising in order to truly love it.

Rog's picture
Rog
6092 pencils

Cool, but done.
And done better.
In Australia.
'nuff said.

>>>> That's not an ad. THIS is an ad.

talay's picture
talay
266 pencils

nice idea, but didnt like the retouching... and this ad gives me a misty feeling, the colors, the ambient... could be more entertaining or colorful maybe...

jenm's picture
jenm
40 pencils

I like the easiness and the aero-dynamic atmosphere of the idea.
photoshop could definetly be better!

jenm's picture
jenm
40 pencils

I like the easiness and the aero-dynamic atmosphere of the idea.
photoshop could definetly be better!

teenie's picture
teenie
1894 pencils

I'd have added a better twist to the headline--something to reflect that most people who love to drive probably had a race-car set as a kid. It feels like the visual could be better served with a headline that better reflects the idea.

joelapompe's picture
joelapompe
3717 pencils

Dear friend "MFCARS"
this have been done in 2000 in Argentina for Audi.
Advertising Agency: VEGAOLMOSPONCE
you can see it in the Cannes Archive.

cheers
Joe

http://www.joelapompe.net / Facebook : Joelapompe

sold's picture
sold
3265 pencils

i saw before, and better executed... joelapompe said...

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