Total control in every curve.
Advertising Agency: Ade, Bogota, Columbia
Creative Director: Nacho Martinez
Art Directors: Cristian Borrero, Tomas Casallas
Copywriter: Andres Caas
Illustrator: Cristian Borrero
Other additional credits: Sebastian Daza
Published: November 2006
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Comments
I don't know if the line is right, but it's a nice ad. Maybe something more like "follows every curve with unwavering precision" – (Says the art director).
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brandon
www.brandonknowlden.com
Yeah, but if it is an offroad car, wouldn't you like to get out of those tracks? I think it doesn't fit the product at all.
I love this visual. As a child I clearly remember the curves being the one place on those toy tracks where I had the least control and the car would always go flying off the track across the room. This is pretty cool.
i reckon Joe will have about 16 of these on his site
i know audi have done it, and ford falcon over here did the TVC but im sure theres plenty of them
-SCRATCH 'N' SNIFF
Una buena idea y una buena gráfica, hacen algo bueno.
(buen trabajo)
··o.s.h.e··
oshe.pb@hotmail.com
over-used idea
and total control, why isn't it between the right lines? and if it is on purpose, then why isn't it symetrical? :P
I second the motion.
excellent idea to clarify what means AWD experience and performance in several Japanese and German vehicles, nice art direction. Very Good.
I'm tired of these "deja-vu" stuff... it gives me too much work to do :-)
http://www.joelapompe.net / Facebook : Joelapompe
http://www.joelapompe.net / Facebook : Joe la pompe / http://twitter.com/joelapompe
you to say where you appear to deja vu of this ad, I look for in his site and nonencounter.
http://www.joelapompe.net
Ummmmmmmmm ????
Very good idea.
leave the unsharp mask alone if you don't know how to use it!
idea is mediocre at best.
Poor photoshop in every way possible.
You have to hate advertising in order to truly love it.
Cool, but done.
And done better.
In Australia.
'nuff said.
>>>> That's not an ad. THIS is an ad.
nice idea, but didnt like the retouching... and this ad gives me a misty feeling, the colors, the ambient... could be more entertaining or colorful maybe...
I like the easiness and the aero-dynamic atmosphere of the idea.
photoshop could definetly be better!
I like the easiness and the aero-dynamic atmosphere of the idea.
photoshop could definetly be better!
I'd have added a better twist to the headline--something to reflect that most people who love to drive probably had a race-car set as a kid. It feels like the visual could be better served with a headline that better reflects the idea.
Dear friend "MFCARS"
this have been done in 2000 in Argentina for Audi.
Advertising Agency: VEGAOLMOSPONCE
you can see it in the Cannes Archive.
cheers
Joe
http://www.joelapompe.net / Facebook : Joelapompe
http://www.joelapompe.net / Facebook : Joe la pompe / http://twitter.com/joelapompe
i saw before, and better executed... joelapompe said...
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