Advertisement

Bingo

Agency: 
Published/Aired: 
January 2012
Description: 

Account Supervisor: Mike Davidson

Print advertisment created by DDB, Canada for Subaru, within the category: Automotive.

There's a reason our crash test dummies last longer than most.

Advertising agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Associate Creative Director: Paul Riss, Matt Antonello
Copywriter: Matt Antonello
Art Director: Paul Riss
Photographer: Tyler Gray
Advertiser’s Supervisor: Geoff Craig
Account Manager: Peter Brough, Julia Morris

Comments (19)

Log in or register to post comments

Highest Rated

cvchitale's picture
cvchitale
Activity Score 1418

beautiful...............

jponino's picture
jponino
Activity Score 601

haha :)

Hadrons's picture
Hadrons
Activity Score 6017

Smart copy,good photo, like.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 45936

not for me,

morse's picture
morse
Activity Score 17548

I like it, but I have seen the idea before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

xuerenfei_331's picture
xuerenfei_331
Activity Score 15

not bad

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Obvious, heavy handed copyline... explaining an otherwise cool idea.

The Jobless Writer
Will Think for Salary

joelapompe's picture
joelapompe
Activity Score 3837
Hadrons's picture
Hadrons
Activity Score 6017

how about the copy ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
Activity Score 5142

A hoot.

That's it.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I'm so tempted to rock into an agency with my book.. wearing those yellow & black stickers on my temples!

The Jobless Writer
Will Think for Salary

Manoma's picture
Manoma
Activity Score 1108

Enormous, i m fan ;-)

rekno13's picture
rekno13
Activity Score 9

It has been done; however, I think this is the better execution. Having only one dummy in the human world makes the dummy come alive for me, as if it is actually enjoying its retirement. Having every character in the retirement home being a dummy makes it look like a set for a nuclear bomb blast test - even the safety acronyms take on a militaristic tone. Both ads would work great to communicate the message of safety to consumers, I just think this one is done better.

shaun1800's picture
shaun1800
Activity Score 293

You give something 8 stars knowing the concept is a copy? Shame on you. Whether it has been done better is irreverent, the point is it has been done.

Eddie Morgan's picture
Eddie Morgan
Activity Score 46

Done and and done and why post this now, it's old

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Very good for me

ideas creator's picture
ideas creator
Activity Score 87

good i this copy is much better that the one posted in 2006 by WV

mr.x's picture
mr.x
Activity Score 998

Excellent idea, but done by volkswagen, fail..

cvchitale's picture
cvchitale
Activity Score 1418

beautiful...............

Advertisement