Subaru: Bingo

There's a reason our crash test dummies last longer than most.

Advertising agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Associate Creative Director: Paul Riss, Matt Antonello
Copywriter: Matt Antonello
Art Director: Paul Riss
Photographer: Tyler Gray
Account Supervisor: Mike Davidson
Advertiser’s Supervisor: Geoff Craig
Account Manager: Peter Brough, Julia Morris

Related videos by Shutterstock

19 comments

jponino's picture
jponino
601 pencils

haha :)

Hadrons's picture
Hadrons
5707 pencils

Smart copy,good photo, like.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
22656 pencils

not for me,

morse's picture
morse
13958 pencils

I like it, but I have seen the idea before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

xuerenfei_331's picture
xuerenfei_331
15 pencils

not bad

Roger Keynes's picture
Roger Keynes
5497 pencils

Obvious, heavy handed copyline... explaining an otherwise cool idea.

Will Think for Salary

Hadrons's picture
Hadrons
5707 pencils

how about the copy ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
5091 pencils

A hoot.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5497 pencils

I'm so tempted to rock into an agency with my book.. wearing those yellow & black stickers on my temples!

Will Think for Salary

Manoma's picture
Manoma
1095 pencils

Enormous, i m fan ;-)

rekno13's picture
rekno13
9 pencils

It has been done; however, I think this is the better execution. Having only one dummy in the human world makes the dummy come alive for me, as if it is actually enjoying its retirement. Having every character in the retirement home being a dummy makes it look like a set for a nuclear bomb blast test - even the safety acronyms take on a militaristic tone. Both ads would work great to communicate the message of safety to consumers, I just think this one is done better.

shaun1800's picture
shaun1800
291 pencils

You give something 8 stars knowing the concept is a copy? Shame on you. Whether it has been done better is irreverent, the point is it has been done.

Eddie Morgan's picture
Eddie Morgan
46 pencils

Done and and done and why post this now, it's old

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Very good for me

ideas creator's picture
ideas creator
83 pencils

good i this copy is much better that the one posted in 2006 by WV

mr.x's picture
mr.x
944 pencils

Excellent idea, but done by volkswagen, fail..

cvchitale's picture
cvchitale
1131 pencils

beautiful...............

Log in or register to post comments