Sojourner Family Peace Center: Fists, 2

The longer you wait, the deadlier abuse gets.

To curb a startling increase in domestic violence in the greater Milwaukee area, Cramer-Krasselt has developed a powerful new pro bono campaign for shelter and advocacy organization Sojourner Family Peace Center, urging victims to get help – before it’s too late.

Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Buhrman
Art Director: Dan Koel
Copywriter: Greg King
Photographer: Curtis Johnson
Executive Creative Director: Chris Jacobs
Art Buyer: Karen Kirsch
Print Producer: Kelli Buchholz
Retoucher: Brad Palm
Account Executive: Tanya Pinsoneault
Project Manager: Tara Swartz

May 2011


Billoughsby's picture
5144 pencils

Good going, guys. This one's my favorite of the three here. I usually dislike things which scream "Photoshop taxidermy", but this one works nicely. I think it's the relative subtlety of the Photoshop work, but also the fact that they morphed something other than the face (which is always disconcerting and hard to get past).

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Taylormade's picture
408 pencils

Should cut the first half of the line of body copy. It's redundant.

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