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Published/Aired: 
May 2011
9836
Description: 

To curb a startling increase in domestic violence in the greater Milwaukee area, Cramer-Krasselt has developed a powerful new pro bono campaign for shelter and advocacy organization Sojourner Family Peace Center, urging victims to get help – before it’s too late.

Print advertisment created by Cramer-Krasselt, United States for Sojourner Family Peace Center, within the category: Public Interest, NGO.

The longer you wait, the deadlier abuse gets.

Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Buhrman
Art Director: Dan Koel
Copywriter: Greg King
Photographer: Curtis Johnson
Executive Creative Director: Chris Jacobs
Art Buyer: Karen Kirsch
Print Producer: Kelli Buchholz
Retoucher: Brad Palm
Account Executive: Tanya Pinsoneault
Project Manager: Tara Swartz

Comments (7)

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Highest Rated

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

massage announced.

good art work. like it.

thumbs up.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Church Money's picture
Church Money
Activity Score 76

Whoa whoa wow this is bad. Hands in the air if you think someone sketched this grenade-hand and then built the whole campaign around it!

A forced visual that does nothing to evoke the sympathy needed to make your claim about abuse.

bknowlden's picture
bknowlden
Activity Score 3647

Spend more time making ads then you do critiquing them and we'll all be just fine.

andylefty's picture
andylefty
Activity Score 4535

I like the simple symbols.
I'm not sure if it tells me anything new about abuse.

atb2005's picture
atb2005
Activity Score 13557

I agree with Church Money. The campaign looks pretty sterile. Also, I am tired of seeing bombs, grenades, fists, etc used as visual metaphors for abuse, violence, etc. When I saw this one, I immediately thought of Diesel's fist bottle ->
http://3.bp.blogspot.com/_MAEXNH0nVoU/TBFMOaKGaBI/AAAAAAAAE7Q/8KZlbsI7...

Taylormade's picture
Taylormade
Activity Score 408

The longer you spray yourself with Diesel Cologne, the deadlier your aroma gets.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

massage announced.

good art work. like it.

thumbs up.

"If you are irritated by every rub, how will you be polished?"
— Rumi

salvarredy's picture
salvarredy
Activity Score 354

I liked !

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