Sojourner Family Peace Center: Fists, 1

The longer you wait, the deadlier abuse gets.

To curb a startling increase in domestic violence in the greater Milwaukee area, Cramer-Krasselt has developed a powerful new pro bono campaign for shelter and advocacy organization Sojourner Family Peace Center, urging victims to get help – before it’s too late.

Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Buhrman
Art Director: Dan Koel
Copywriter: Greg King
Photographer: Curtis Johnson
Executive Creative Director: Chris Jacobs
Art Buyer: Karen Kirsch
Print Producer: Kelli Buchholz
Retoucher: Brad Palm
Account Executive: Tanya Pinsoneault
Project Manager: Tara Swartz
Published: May 2011

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7 comments

Church Money's picture
Church Money
76 pencils

Whoa whoa wow this is bad. Hands in the air if you think someone sketched this grenade-hand and then built the whole campaign around it!

A forced visual that does nothing to evoke the sympathy needed to make your claim about abuse.

bknowlden's picture
bknowlden
3647 pencils

Spend more time making ads then you do critiquing them and we'll all be just fine.

andylefty's picture
andylefty
4533 pencils

I like the simple symbols.
I'm not sure if it tells me anything new about abuse.

atb2005's picture
atb2005
13567 pencils

I agree with Church Money. The campaign looks pretty sterile. Also, I am tired of seeing bombs, grenades, fists, etc used as visual metaphors for abuse, violence, etc. When I saw this one, I immediately thought of Diesel's fist bottle ->
http://3.bp.blogspot.com/_MAEXNH0nVoU/TBFMOaKGaBI/AAAAAAAAE7Q/8KZlbsI7...

Taylormade's picture
Taylormade
412 pencils

The longer you spray yourself with Diesel Cologne, the deadlier your aroma gets.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

massage announced.

good art work. like it.

thumbs up.

"If you are irritated by every rub, how will you be polished?"
— Rumi

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