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Tower

Agency: 
Published/Aired: 
April 2012
Description: 

Print advertisment created by FCB, Brazil for Sharpie, within the category: Office Equipment.

Sharpie. Ultra fine point.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini

Comments (12)

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Highest Rated

KimKong's picture
KimKong
Activity Score 198

Very nice!

Philip Cherian's picture
Philip Cherian
Activity Score 30

beautiful...

DesignDine's picture
DesignDine
Activity Score 1313

quick execution. but better than the other. a bad photography i would say...

luizavaldetaro's picture
luizavaldetaro
Activity Score 14

These are not the final ads... someone must have mixed up the files :(

The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

:)

Wordfruit's picture
Wordfruit
Activity Score 1023

All 3 are good, I think.

bate_palmas's picture
bate_palmas
Activity Score 1479

I like!

ledebaneto's picture
ledebaneto
Activity Score 44
liny_77's picture
liny_77
Activity Score 206

It's done, a lot of times!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

On behalf of the millions who HAVEN'T seen this 'done' before... :)

The Jobless Writer
Will Think for Salary

KimKong's picture
KimKong
Activity Score 198

I happen to love this. It definitely fits in with the aesthetic of NYC - graffiti in or near parks where lots of chess games are going on, the meticulousness of your moves being a parallel to the fine point. I know that may seem over the top and unintended, but it makes a really nice cohesive idea.

luizavaldetaro's picture
luizavaldetaro
Activity Score 14

Hey guys, someone must have mixed up the files, these are *not the final ads* they look like layouts.
The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

KimKong's picture
KimKong
Activity Score 198

Very nice!

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