Sharpie: Tower

Sharpie. Ultra fine point.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini
Published: April 2012

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12 comments

Philip Cherian's picture
Philip Cherian
30 pencils

beautiful...

DesignDine's picture
DesignDine
1316 pencils

quick execution. but better than the other. a bad photography i would say...

luizavaldetaro's picture
luizavaldetaro
14 pencils

These are not the final ads... someone must have mixed up the files :(

The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

:)

Wordfruit's picture
Wordfruit
1023 pencils

All 3 are good, I think.

bate_palmas's picture
bate_palmas
1479 pencils

I like!

ledebaneto's picture
ledebaneto
43 pencils
liny_77's picture
liny_77
197 pencils

It's done, a lot of times!

Roger Keynes's picture
Roger Keynes
5498 pencils

On behalf of the millions who HAVEN'T seen this 'done' before... :)

Will Think for Salary

KimKong's picture
KimKong
198 pencils

I happen to love this. It definitely fits in with the aesthetic of NYC - graffiti in or near parks where lots of chess games are going on, the meticulousness of your moves being a parallel to the fine point. I know that may seem over the top and unintended, but it makes a really nice cohesive idea.

luizavaldetaro's picture
luizavaldetaro
14 pencils

Hey guys, someone must have mixed up the files, these are *not the final ads* they look like layouts.
The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

KimKong's picture
KimKong
198 pencils

Very nice!

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