Sharpie: Stick

Sharpie. Ultra fine point.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini
Published: April 2012

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10 comments

Hadrons's picture
Hadrons
5743 pencils

very nice, quite impressive.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
13339 pencils

Not impressive at all. Done many times before.
Here's one: http://adsoftheworld.com/media/print/pilot_extrafine_legoman_tattoo_arms

Peter Frank's picture
Peter Frank
532 pencils

student art!!!!!

DesignDine's picture
DesignDine
1316 pencils

a real illustration could work way better than the vector. And I also wonder why will illustrate such a "shrinked" graphics?? No transform tool in real life!

luizavaldetaro's picture
luizavaldetaro
14 pencils

These are not the final ads... someone must have mixed up the files :(

The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

:)

saherwafai's picture
saherwafai
114 pencils

the idea is great but the art in this one, not as good

luizavaldetaro's picture
luizavaldetaro
14 pencils

Hey! the final art can be seen here: http://www.draftfcb.com/work-detail.aspx?work=495

These are not the final ads... someone must have mixed up the files :(

saherwafai's picture
saherwafai
114 pencils

the idea is great but the art in this one, not as good

chuckieT's picture
chuckieT
680 pencils

Yawn. Get a real client. It's amazing how often people don't exhibit any creativity when they are picking dogwalker clients to make fake ads to show their creativity.

I think creatives sit down with their notepad and a sharpie and think, "What client should I do a fake ad for?" Then they look around and think, "Hmmm, a notepad? No. A sharpie? OK. Search finished."

No wonder this idea has been done a couple of times.

luizavaldetaro's picture
luizavaldetaro
14 pencils

Hey guys, someone must have mixed up the files, these are *not the final ads* they look like layouts.
The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

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