Advertisement

Stick

Agency: 
Published/Aired: 
April 2012
Description: 

Sharpie. Ultra fine point.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini

Comments (10)

Log in or register to post comments

Highest Rated

Peter Frank's picture
Peter Frank
Activity Score 532

student art!!!!!

Hadrons's picture
Hadrons
Activity Score 6017

very nice, quite impressive.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Not impressive at all. Done many times before.
Here's one: http://adsoftheworld.com/media/print/pilot_extrafine_legoman_tattoo_arms

Peter Frank's picture
Peter Frank
Activity Score 532

student art!!!!!

DesignDine's picture
DesignDine
Activity Score 1313

a real illustration could work way better than the vector. And I also wonder why will illustrate such a "shrinked" graphics?? No transform tool in real life!

luizavaldetaro's picture
luizavaldetaro
Activity Score 14

These are not the final ads... someone must have mixed up the files :(

The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

:)

saherwafai's picture
saherwafai
Activity Score 114

the idea is great but the art in this one, not as good

luizavaldetaro's picture
luizavaldetaro
Activity Score 14

Hey! the final art can be seen here: http://www.draftfcb.com/work-detail.aspx?work=495

These are not the final ads... someone must have mixed up the files :(

saherwafai's picture
saherwafai
Activity Score 114

the idea is great but the art in this one, not as good

chuckieT's picture
chuckieT
Activity Score 680

Yawn. Get a real client. It's amazing how often people don't exhibit any creativity when they are picking dogwalker clients to make fake ads to show their creativity.

I think creatives sit down with their notepad and a sharpie and think, "What client should I do a fake ad for?" Then they look around and think, "Hmmm, a notepad? No. A sharpie? OK. Search finished."

No wonder this idea has been done a couple of times.

luizavaldetaro's picture
luizavaldetaro
Activity Score 14

Hey guys, someone must have mixed up the files, these are *not the final ads* they look like layouts.
The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

Advertisement