Sharpie: Microscopic Pink

Ultra Fine Point

Advertising Agency: Draftfcb, Chicago, IL, USA
Chief Creative Officer: Todd Tilford
Executive Creative Director: Jon Flannery
Group Creative Director: Gigi Carroll
Creative Director: Michael McGrath
Senior Creatives: Gabriel Schmitt, Gustavo Dorietto
Ilustration: Gustavo Dorietto, Estudiorama
Retoucher: Karyn Bieneman
VP Executive producer: John Bleeden
Director, Print Production: Julie Regimand
Senior Art Buyer: Laura Laube
Group Managing Director: Jennifer Rowland
Managing Director: Melanie Hellenga
Media Supervisor: Tom Pierson
Published: February 2013

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4 comments

pierrelastname's picture
pierrelastname
2869 pencils

not a new idea...

eins-eins-null's picture
eins-eins-null
867 pencils

"hey, let's take something really small to show how fine it is!" this is crap. completely senseless.
there's no relation between cells/bacteria/viruses and a pencil and they didn't manage to construct one that's in some way logic or funny. there's NO idea in the campaign.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1

CommandZ's picture
CommandZ
2472 pencils

While the visual looks good this is nothing but pure puffery. File under "done".

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