Sharpie: Match

Sharpie. Ultra fine point.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini
Published: April 2012

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20 comments

nicolausmayo's picture
nicolausmayo
196 pencils

niceee

Nike Diesel's picture
Nike Diesel
13339 pencils
salil.sharma's picture
salil.sharma
2278 pencils

good design

Hadrons's picture
Hadrons
5743 pencils

I like it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Philip Cherian's picture
Philip Cherian
30 pencils

treat for the eye.. hence very catchy..

niceidea's picture
niceidea
133 pencils

This is the best in the series. nice

shahidali's picture
shahidali
4063 pencils

Good one but I'm not too excited. Good again became the enemy of great.

shahid

Ryan Bussi's picture
Ryan Bussi
60 pencils

I like it.

Roger Keynes's picture
Roger Keynes
5497 pencils

!

Will Think for Salary

saherwafai's picture
saherwafai
114 pencils

simply great job ...

kleenex's picture
kleenex
26203 pencils

cool idea, but the pilot pen on legos is better...

The JACK's picture
The JACK
438 pencils

good creative idea..+1

aGoos's picture
aGoos
13 pencils

Awesome!

billbernbach's picture
billbernbach
242 pencils

fake blur

luizavaldetaro's picture
luizavaldetaro
14 pencils

Hey!
These are not the final ads... someone must have mixed up the files :(

The final art can be seen here: http://www.draftfcb.com/work-detail.aspx?work=495
No fake blur there, ;)

luizavaldetaro's picture
luizavaldetaro
14 pencils

Hey guys, someone must have mixed up the files, these are *not the final ads* they look like layouts.
The real deal is much better crafted. You can see the final work at DRAFTFCB’s website:

http://www.draftfcb.com/work-detail.aspx?work=495

jackblack's picture
jackblack
2230 pencils

Fine pens drawing on small things. Yawn.

ScratchdCanvas's picture
ScratchdCanvas
30 pencils

best of 3, good art direction

Peter Frank's picture
Peter Frank
532 pencils

seriously? bad.

admiral's picture
admiral
12 pencils

:)

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