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Sharpie: Fingerprint
Advertising School: Miami Ad School Europe
Art Director: Dennis Wagner, Ratko Cindric
Copywriter: Thomas Kuhn
Via: newcreatives
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Comments
hahahahaha
http://jazarah.net/blog/
nice:)
just a few thoughts:
1. i think you don't need to mention "permanent"
2. also, will look nicer if you crop it tighter (lose the pen cap and stapler)
I don't think a crop is necessary (it's personal preference). But i totally agree that strategically you can boil your message down even more by ditching the "permanent".
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brandon
www.brandonknowlden.com
Agree.
I like this one by the way.
lov it. brilliant idea and execution!
funny and nice.
outstanding!
wrong client. this ad is about a cop being stupid, not a marker.
the art direction is weak, too. crop it tighter, see how much information you can take away without the message being lost.
are u american?
agreed, who the hell has time to waste deciding to la-dee-da draw out a fingerprint? besides i'm not getting 'permanent' as much as 'fine tipped' (for details)
"who the hell has time to waste deciding to la-dee-da draw out a fingerprint?"
Are you seriously asking that question?
I know right?
but still hell of an idea .. like it :)
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Everartz
lovely stuff!!!!!
On one hand, it's a bit funny (stupid cop, for sure!). On the other hand, I'm not sure it's such a brilliant demo.
Smart. but your message is not permanant your message speaks more to the fact thats its and exacting fine tip
I like it :)
brilliant!
I love it! Will be in my head for a while
Well done Dennis, Ratko and Thomas!
Excellent !!
awesome
That's pretty clever.
REALLY NICE!
I don't get it. Please someone.
keep smilling
nice
Award winning ad, Extra fine should be first
Done good. Maybe 'permanent' coz they stash fingerprints for future ref... but wait, they're all scanned in nowadays?
And yeah, Kris, right on: if he and the 'cop being stupid' guy are seriously asking anything, we've got trouble!
artistic cops
wt da?
good idea
good job
They should partner up with another company by showing the same scene in a different angle and, there you go! You can also advertise lenses or glasses! :)
To me this doesn't communicate the idea of a 'stupid cop'. It shows me how much you would like to write with such a precise pen... actually enjoying to spend more time than with a simple stamp... and off course the result will be even better ;)