Sharpie: Choose your Story, Prisoner / Mariner

Choose Your Story.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Directors: Adriano Alarcon
Illustrator: Open the Door
Photographer: Paulo Barros
Typographer: Juliana Pontual
Retouchers: Rodrigo Cortez, Fábio Vido
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
Account Manager: Luciana Ribeiro
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Advertiser's Supervisor: Jessica Gonzalez
Published: April 2012

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kleenex's picture
29948 pencils

Oh man the art is sooooooooooooooooooooo good.

alausa's picture
1420 pencils


hmaffia's picture
747 pencils


TexasH's picture
365 pencils

Art is good but what the idea?
You can draw great stuffs with sharpie - ok - and you can draw what you want where you want (is it a brazilian insight, drawing on old stuffs?). And "Choose your story".
Again, the Art is really nice but i don't get any concept out of this. Do i miss something?

lemonAd's picture
319 pencils

If you look at the series you will see that there is a part left uncoloured. Based on what color you opt for the story changes - the boat guy can be either a sailor or a prisoner, the gangster can be either a meth addict or a rapper (I hope I got it right), the kid can be either hosing the flowers or peeing on them.

TexasH's picture
365 pencils

Thanks for the try lemonAd. :)
I'm getting old i guess cause i don't see any blank part in the visuals. And i'm not sure about the sailor/prisoner, addict/rapper explanations...
I still think the idea is way too difficult to understand (if there is any) and the overall ad is messy.
I guess what everyone will remember from that is : sharpie makes cool drawings. Which is already great, for the client. ;)

lemonAd's picture
319 pencils

not sure, it says right here, in the ad's name: Sharpie: Choose your Story, Prisoner / Mariner

TexasH's picture
365 pencils

You know what? I just got it! You hou myself! :)
With the "pee/water" one that i didn't see before...i guess what messed me up is the fact that white teeth didn't feel like a blank to fill (and rich/poor? the man is covered of gold anyway - a really rich rapper doesn't have gold teeth, he just have nice teeth :)). As the mariner suit, which is already black striped...
My bad!

certaintly's picture
4056 pencils

havent you realized yet? on AOTW if the art is amazing, so is the ad, idea, insight, concept.

ChuckN's picture
119 pencils

Didn't get it.

Chopper's picture
1015 pencils

Two colours (blue and black) for my story are not enough.
Specially I don't need blue on denim.

MindDrift's picture
1119 pencils

This one is hard to get, though I love the campaign.

Jef's picture
134 pencils

Great ads!

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