Self Chec: Leon

Love yourself first.
Save lives. Start with yourself.

Advertising Agency: Arnold Worldwide, USA
Chief Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Art Director: Chuck Seelye
Copywriter: Carolyn Zigmund
Photographer: Guido Vitti
Production Manager: Diane Brito
Art Producer: Andrea Ricker
Project Manager: Madeline Groman
Business Affairs: Lisa Mercier
Account Services: Barb Reilly, Victoria Shonkoff

January 2011


luispiter's picture
2756 pencils

nice the art direction.. but what is the product?

Boxey's picture
8881 pencils

Is that a man or a woman?

rebelscum's picture
2110 pencils

This dude and the girl in the blue flannel both have operation scars on their lower stomachs; does that mean anything? Are these guys cancer survivors or something?

Otherwise, meh. That SelfCheck logo looks like it should go on a cereal box.


I have thousands of pencils and $1.50 so I'm off to Starbucks

andyStock's picture
666 pencils

I'm pretty sure those are the scars you get after having your appendix removed.

vanillajelly's picture
4 pencils

It worries me that people are confused by these ads. They are to remind people to check themselves for cancer.

mr.x's picture
996 pencils

So this is an "check yourself for prostate cancer" ad, and the other two for breast cancer. The scar is confusing and misleading because its not a scar you get from "prostate cancer surgery".

Sophia Lambadaridis's picture
Sophia Lambadaridis
64 pencils

The copy is just perfect and suitable.

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