Scope: Relentlessly Fresh Sardines

scratch & sniff
feel relentlessly fresh

Advertising Agency: Publicis, New York, USA
Executive Creative Director EVP: David Corr, Jay Williams
President & Chief Creative Officer: Rob Feakins
Head of Art: Victor Basile
Creatives: Jenny Grant, Felipe Leite
Account manager: Jo Hardy
Art Buyer: Darielle Smolian

Related videos by Shutterstock

13 comments

Guest's picture
Guest

dont get it.

capywriter's picture
capywriter
5511 pencils

What am I missing here?

atb2005's picture
atb2005
13567 pencils

Cliche

Hibon's picture
Hibon
3731 pencils

please i need a manual to understand this ad.

Simple ideas are the best !

Guest's picture
Guest

if that's the case than you'd better go back to "concept" school.

checkhill's picture
checkhill
465 pencils

if it were an ad for canned sardines it wouda worked for me.

sirvan's picture
sirvan
29870 pencils

no

+++

"I love some things, and don't love some other things."

FourT6and2's picture
FourT6and2
218 pencils

The idea is that the ad is not actually "scratch and sniff," as in... there's no scent. People scratch and go, "it doesn't smell like anything." Or, maybe it's mint scented.

Gott's picture
Gott
36 pencils

I imagine it would be mint scented once you scratch it. If that's the case then I like it.

Guest's picture
Guest

Of course, how come i didnt get it, if it is minty scented that would work for me.

Guest's picture
Guest

boring old concept

Dzsoi's picture
Dzsoi
5268 pencils

I haven't seen this before, but now I like it. Nice twist on the good old scratch and sniff ads. But without an explanation line how would anyone on this site get this smells like menthol??

POWER BOY's picture
POWER BOY
40 pencils

OK

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments