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Relentlessly Fresh Sardines

Agency: 
Published/Aired: 
May 2010
Description: 

scratch & sniff
feel relentlessly fresh

Advertising Agency: Publicis, New York, USA
Executive Creative Director EVP: David Corr, Jay Williams
President & Chief Creative Officer: Rob Feakins
Head of Art: Victor Basile
Creatives: Jenny Grant, Felipe Leite
Account manager: Jo Hardy
Art Buyer: Darielle Smolian

Comments (13)

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Highest Rated

POWER BOY's picture
POWER BOY
Activity Score 40

OK

Guest's picture
Guest

dont get it.

capywriter's picture
capywriter
Activity Score 5509

What am I missing here?

atb2005's picture
atb2005
Activity Score 13557

Cliche

Hibon's picture
Hibon
Activity Score 3736

please i need a manual to understand this ad.

Simple ideas are the best !

Guest's picture
Guest

if that's the case than you'd better go back to "concept" school.

shitmonk's picture
shitmonk
Activity Score 465

if it were an ad for canned sardines it wouda worked for me.

sirvan's picture
sirvan
Activity Score 29860

no

+++

"I love some things, and don't love some other things."

FourT6and2's picture
FourT6and2
Activity Score 218

The idea is that the ad is not actually "scratch and sniff," as in... there's no scent. People scratch and go, "it doesn't smell like anything." Or, maybe it's mint scented.

Gott's picture
Gott
Activity Score 36

I imagine it would be mint scented once you scratch it. If that's the case then I like it.

Guest's picture
Guest

Of course, how come i didnt get it, if it is minty scented that would work for me.

Guest's picture
Guest

boring old concept

Dzsoi's picture
Dzsoi
Activity Score 8414

I haven't seen this before, but now I like it. Nice twist on the good old scratch and sniff ads. But without an explanation line how would anyone on this site get this smells like menthol??

POWER BOY's picture
POWER BOY
Activity Score 40

OK

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