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Don't Depend On Luck, Turkey

Agency: 
Published/Aired: 
October 2010
Description: 
Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Copywriter: Duc Nguyen
Art Director: Frank Anselmo

Comments (23)

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Highest Rated

flurl's picture
flurl
Activity Score 97

EXCELLENT copy. Long live long copy. The art direction, however: meh.

morse's picture
morse
Activity Score 17508

Never knew the turkey wishbone supposedly brings luck. Down with superstition!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

doubleoseven's picture
doubleoseven
Activity Score 106

Though these are dark, they're funny in the end. Love them!

Guest's picture
Guest

Great concept.

Guest's picture
Guest

Great campaign with a fresh perspective. Bravo.

theinspector's picture
theinspector
Activity Score 121

But they're not dark just to be dark. They make a clear point.
I especially like that they're not the typical artsy crap seen done for art schools.

Guest's picture
Guest

The horse is the best one, but this and the bunny are very good too.
I really like these a lot.

jackmoore257's picture
jackmoore257
Activity Score 203

Anyone who says long copy is dead, read this campaign. Brilliant!

hal9000's picture
hal9000
Activity Score 192

Great execution and strategy too. Did not expect this.
Looks like SVA is finally letting ad-people do their ads.
It's about time. These are by far the best ads they ever did.

anotheropinion's picture
anotheropinion
Activity Score 132

Clever and Beautifully done. But the horse one is better.

adsrule's picture
adsrule
Activity Score 181

GREAT! GREAT! GREAT!

elmerella's picture
elmerella
Activity Score 33

this one is my favorite.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great copy but the art is a bit ugly in my opinion.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Copy's great. I'm lukewarm on the art direction though.

Guest's picture
Guest

very good copy. best 5 minutes of my day for sure.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Took you that long to read it? :P

Guest's picture
Guest

How you had extract from you.....rocking ......thumps up

Guest's picture
Guest

good ad....

Guest's picture
Guest

Nice campaign!!!!!!!!!!!!!!!!!!!

adsadsads's picture
adsadsads
Activity Score 130

This campaign is very smart and confident too.
Haven't we all seen enough pretty but vacant work in Lurzers Archive?
Great stuff.

Guest's picture
Guest

Love the melancholy in these ads.
They really come across in a unique manner.

velle's picture
velle
Activity Score 1550

Good idea, enjoyable read!

flurl's picture
flurl
Activity Score 97

EXCELLENT copy. Long live long copy. The art direction, however: meh.

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