Built by River North Dance Company.
Advertising Agency: Y&R Chicago, USA
Chief Creative Officer: Ken Erke
Creative Director: Sonya Grewal
Copywriter: Michelle Nam
Art Director: Gabo Curiel
Photographer: Erika Dufour
Illustrator: Alex Gross
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
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Comments
A visually arresting campaign but there's no sense that there's any real passion.
reminds me of the ones for the zurich orchestra. they won at cannes this year.
Quite really.
Agree. is the same
Nice art.
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Beautiful photo. Interesting concept.
Dark and a bit unnerving, but somehow beautiful. To me, each ad looks like a work of art. I love the contrast of the human body - the skin, the muscles - with the pencil drawings. The drawings remind me of Escher, and also of those old Soviet workers' posters .. and that's such an unexpected combination: the factory worker often perceived as chained to his job of repetitive, mundane, plodding .. versus the freedom and personal expression of a dancer. It's such an interesting campaign in that it is so thought provoking (for me, anyway!) But I do wonder what exactly it does for the client .. what was the intended reaction?
Not sure about it but it is interesting.
I don't feel the essence of dancing as well as the body dynamism. Might work better for an orthopedic hospital ad.
This one can work better for an orthopedic hospital ad.
Ya, the art is nice but it lost all the supposed elegance of dancing.
"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le
Ya, the art is nice but it lost all the supposed elegance of dancing.
"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le
I thought they want you to dance and they show how excellent your body parts will work if you dance with them regularly. But as an invitation for a show it's not so good.
There are two focus, act and image like cancer inside the body. Can not see the main message! Layout, you got the score.