Ads of the World A Graphics.com site

River North Dance Company: Leg

River North Dance Company: Leg
Your rating: None Average: 5.1 (28 votes)

Built by River North Dance Company.

Advertising Agency: Y&R Chicago, USA
Chief Creative Officer: Ken Erke
Creative Director: Sonya Grewal
Copywriter: Michelle Nam
Art Director: Gabo Curiel
Photographer: Erika Dufour
Illustrator: Alex Gross
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty

Comments

Reality Check's picture 279 pencils
5

A visually arresting campaign but there's no sense that there's any real passion.

Prof's picture 857 pencils

reminds me of the ones for the zurich orchestra. they won at cannes this year.

Quite really.

Guest's picture

Agree. is the same

mikeelrapido's picture 859 pencils

Nice art.

<--------SexInAds-------->
http://sexinads.tumblr.com

silvi's picture 1464 pencils

Beautiful photo. Interesting concept.

Guest's picture

Dark and a bit unnerving, but somehow beautiful. To me, each ad looks like a work of art. I love the contrast of the human body - the skin, the muscles - with the pencil drawings. The drawings remind me of Escher, and also of those old Soviet workers' posters .. and that's such an unexpected combination: the factory worker often perceived as chained to his job of repetitive, mundane, plodding .. versus the freedom and personal expression of a dancer. It's such an interesting campaign in that it is so thought provoking (for me, anyway!) But I do wonder what exactly it does for the client .. what was the intended reaction?

Guest's picture

Not sure about it but it is interesting.

Guest's picture

I don't feel the essence of dancing as well as the body dynamism. Might work better for an orthopedic hospital ad.

adabortion's picture 559 pencils

This one can work better for an orthopedic hospital ad.

Ace Le's picture 354 pencils

Ya, the art is nice but it lost all the supposed elegance of dancing.

"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le

Ace Le's picture 354 pencils
3

Ya, the art is nice but it lost all the supposed elegance of dancing.

"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le

Dzsoi's picture 4558 pencils

I thought they want you to dance and they show how excellent your body parts will work if you dance with them regularly. But as an invitation for a show it's not so good.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!