River North Dance Company: Leg

Built by River North Dance Company.

Advertising Agency: Y&R Chicago, USA
Chief Creative Officer: Ken Erke
Creative Director: Sonya Grewal
Copywriter: Michelle Nam
Art Director: Gabo Curiel
Photographer: Erika Dufour
Illustrator: Alex Gross
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty

12 comments

Reality Check's picture
Reality Check
1801 pencils

A visually arresting campaign but there's no sense that there's any real passion.

Prof's picture
Prof
1453 pencils

reminds me of the ones for the zurich orchestra. they won at cannes this year.

Quite really.

Guest's picture
Guest

Agree. is the same

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice art.

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silvi's picture
silvi
4172 pencils

Beautiful photo. Interesting concept.

Guest's picture
Guest

Dark and a bit unnerving, but somehow beautiful. To me, each ad looks like a work of art. I love the contrast of the human body - the skin, the muscles - with the pencil drawings. The drawings remind me of Escher, and also of those old Soviet workers' posters .. and that's such an unexpected combination: the factory worker often perceived as chained to his job of repetitive, mundane, plodding .. versus the freedom and personal expression of a dancer. It's such an interesting campaign in that it is so thought provoking (for me, anyway!) But I do wonder what exactly it does for the client .. what was the intended reaction?

Guest's picture
Guest

Not sure about it but it is interesting.

Guest's picture
Guest

I don't feel the essence of dancing as well as the body dynamism. Might work better for an orthopedic hospital ad.

adabortion's picture
adabortion
615 pencils

This one can work better for an orthopedic hospital ad.

ace85le's picture
ace85le
3939 pencils

Ya, the art is nice but it lost all the supposed elegance of dancing.

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ace85le's picture
ace85le
3939 pencils

Ya, the art is nice but it lost all the supposed elegance of dancing.

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pwucel's picture
pwucel
158 pencils

There are two focus, act and image like cancer inside the body. Can not see the main message! Layout, you got the score.

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