Rhode Island Coalition Against Domestic Violence: Punching bag
It's not acceptable to treat a woman like one. Most men agree, but few speak out. Please, be heard. A man's voice is an effective way to change demeaning societal attitudes towards women.
Advertising Agency: Bilinki & Groggins, Providence, USA
Creative Directors: Kevin Acciaioli, Tim Needham
Art Director: Tim Needham
Copywriter: Kevin Acciaioli
Photographer: Michael Indresano
Photoshop Artist: Christopher Lee Donovan
Published: November 2008
Comments
for heavens sake! stop it, stop the violance,stop these ugly pictures, it makes me cry! when i see this it reminds me my mother! she was one of this "kind" of women!
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Ugly photo.
Ugly line.
Just take it as it is: "It's not acceptable to treat a woman like one." wtf people!
Even a student coulf do better than this. I know, i've seen it.
CG
Done!!!
Sorry guys.
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dude, awesome. I'm going to target to buy a dress to put on my punching bag now. sweet!
I'm lost... the line.... what the hell are they talking about?
It's so overdone, I really don't know where to start!!! I've seen this visual trick like 10 times in recent years... I prefer the other one with the piece of meat, it's more dirty, shocking and spectacular...
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Don't like it. Some way the shot looks funny and I think shouldn't happen to deliver this message.
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nice, creative, but still the punch line is so wrong
outsmart me, if you can
hahahahaha funny line!
I don't like it
Nooooooooo .....the ad aint good at all! Instead I think the guys may continue doing it given that the punchbag doesn't feel pain and wont defend itself
I think it's a great ad. It's a picture that speaks the proverbial thousand words, showing a domestic abuser's viewpoint as taken to its logical conclusion. Who knows, perhaps it might be persuasive to women who think they "deserve" to be trreated like that.