Rhode Island Coalition Against Domestic Violence: Piece of meat

so horreble but its true

so horrible but its true

so strong!! but straight to the point! there nothing beautyfull in this campaing, but is true! congratulations guys!

Forgive me for being churlish, but the punching bag - while a little more obvious - works better. Treating a woman like a piece of meat has slightly different connotations. Still, arresting visual.

Ugly, Bad and cliché.

So very aptly presented. Beautiful, too. One more execution could still have been added to the campaign. This is great; congratulation!

Ajike.

how insulting for the woman!

Insulting....but it works.

is that britney? would love to punch it.

treat women like a piece of meat has different meaning indeed...i have to admit, thsi ad is awfully powerful...two thumbs up

NICEE EXECUTION BRAVO

The line actually implies you should punch women. Am I missing something here?

It true !!!!!!!!!!!! it'll work

creative but so disgusting

a sudden urge to eat bacon and beat my wife

F minus. this is beyond stupid

Es la cosa mas horrenda y denigrante que puede haber. Si... impacta, pero por lo desagradable que resulta ser, tanto a primera vista como despues que has leido el copy.

Wow. Way to dehumanize domestic violence victims even further. The most effective way to curb domestic violence is to put a face on it. This doesn't even put BODIES on it. Fail.

Maybe having an actual, y'know, WOMAN on the creative and account teams would've prevented such stupid, and horribly triggering, meaningless advertising from ever getting past the brainstorming stage.

you're trying, but failing. this dehumanizes women with disembodied torsos and headlines that suggest abuse is ok. consider hiring a consultant before you put triggering ads into public space.

"It's not acceptable to treat a woman like one," grammar fail.

While the visual is arresting, many studies have shown that personalizing the woman works far better than dehumanizing. There have been many excellent media campaigns that put a real face on domestic violence. Unfortunately, many of them have been cut from mainstream media as being "too disturbing." Perhaps your focus should be on making sure that those "disturbing" messages stay visible, since they seem to really get the message out, as intended.

Instead, this ad puts a miniskirt on a side of beef. Yes, most people understand the point, but rather than being gut-wrenching reality, it's yet another impersonal "don't punch the meat" message. Also, the ad implies subtly that it's a certain type of woman, the "type" that wears bustiers and miniskirts, that gets beat up. If you men had done your research, perhaps you wouldn't have been inclined to dress a slab of beef in a type of clothing for which courts and cops are still ruling that maybe the woman "asked for it." Sadly also, instead of being a wakeup call, this ad first provokes puzzlement, then laughter, and only after that, might a person say "oh, I get it."

On a lighter note, it looks like you've provided the abuse fetishists with their new pin-up.

Perhaps next time you might consider having a woman involved with a campaign like this, mm? This is abominable.

Props for trying to get the message out. Fail on the packaging.

yeah. put a battered woman in the ad. that is something new and exciting. no one has ever done that before. wow how could they have missed it.
guys the point of the ads is no woman deserves to be treated like that. the sad fact is that many are. obviously the ads worked. we all stopped and looked at them.

LOVE IT