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Cyclist

Agency: 
Published/Aired: 
August 2010
Description: 

REI prefer hitting the trails over the snooze button; whatever that is.

Advertising Agency: R+W, Las Vegas, Nevada, USA
Creative Director: Scott Robertson
Art Directors: Brad Blyzwick, Dan Leszczynski
Copywriter: Scott Robertson
Photographer: Scott Robertson

Comments (6)

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Highest Rated

Guest's picture
Guest

REI is a huge outdoor store in the USA.... rei.com

whatthefudge's picture
whatthefudge
Activity Score 1266

I prefer knowing the brand behind the ads; whatever that is.

Billoughsby's picture
Billoughsby
Activity Score 5138

LOL

I am a fan of the images for this set, so I wish it was better written. The "whatever that is" just kills this particular ad. Weird tone. --Who would talk that way?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

silvi's picture
silvi
Activity Score 4172

What is REI? Somebody knows?

Billoughsby's picture
Billoughsby
Activity Score 5138

It's an outdoor gear company. I only heard of them about a month ago when I went looking for a good sun hat.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I prefer the backlight of sunrises yet being fully lit from the front like I am being shot in someone's studio.

Guest's picture
Guest

REI is a huge outdoor store in the USA.... rei.com

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