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Cyclist

Agency: 
Published/Aired: 
August 2010
Description: 

Print advertisment created by R+W, United States for REI, within the category: Recreation, Leisure.

REI prefer hitting the trails over the snooze button; whatever that is.

Advertising Agency: R+W, Las Vegas, Nevada, USA
Creative Director: Scott Robertson
Art Directors: Brad Blyzwick, Dan Leszczynski
Copywriter: Scott Robertson
Photographer: Scott Robertson

Comments (6)

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Highest Rated

Guest's picture
Guest

REI is a huge outdoor store in the USA.... rei.com

whatthefudge's picture
whatthefudge
Activity Score 1266

I prefer knowing the brand behind the ads; whatever that is.

Billoughsby's picture
Billoughsby
Activity Score 5142

LOL

I am a fan of the images for this set, so I wish it was better written. The "whatever that is" just kills this particular ad. Weird tone. --Who would talk that way?

That's it.

silvi's picture
silvi
Activity Score 4172

What is REI? Somebody knows?

Billoughsby's picture
Billoughsby
Activity Score 5142

It's an outdoor gear company. I only heard of them about a month ago when I went looking for a good sun hat.

That's it.

Guest's picture
Guest

I prefer the backlight of sunrises yet being fully lit from the front like I am being shot in someone's studio.

Guest's picture
Guest

REI is a huge outdoor store in the USA.... rei.com

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