Recipeace: Grenade

Recipeace is a social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012. To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.

Advertising Agency: Leo Burnett, Chicago, USA

September 2012


afelement's picture
3 pencils

This is awesome. Simple and well-crafted.

mattimusj's picture
34 pencils

I second that. A lovely campaign. Great insight on food.
Beautifully executed.

jponino's picture
601 pencils

3 and 8 pencils ? It smells like a creative team wants to vote for its creation here !

atmabagong's picture
41 pencils

i liked it, simple and insightful

kleenex's picture
40211 pencils

They really have a good concept.

Log in or register to post comments