Pure Inventions: Mother Nature

Advertising Agency: GreyNYC, New York, USA
Chief Creative Officer: Tor Myhren
Creative Directors: Gary Ennis
Art Director: Gary Ennis
Copywriter: Shawn Couzens
Logo design: Ribal Rayess
Photographer: Mark Laita
Published: January 2009

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15 comments

Guest's picture
Guest

zzzzzzzzzzzzzzzzzzzzz

Guest's picture
Guest

Seen this idea for a Tobacco company...i will try to find the ad.

Guest's picture
Guest

...also for a tea company in India

Guest's picture
Guest

Gorgeous.

Guest's picture
Guest

This copy reminds me of that Nike Ad: Michal Jordan 1 x Isaac Newton 0

Is it only me?

kgeiger's picture
kgeiger
7092 pencils

I'm sorry, but when did food colouring in water become reclassifed as "pure"?

Guest's picture
Guest

....Done before for a tea company in idia

Guest's picture
Guest

the visual is great but I agree It is not pure anymore !

NASEERov's picture
NASEERov
30 pencils

no doubt it is a pleasure for the eye... But I think the problem is in the idea, first of all yep it is no more pure
and I see no connection between the earth, mind or what ever with the shapes of the ink or "food colouring".

Guest's picture
Guest

That's actually what I like about it. Instead of seeing some definable shape in the fluid, it's really just a product demo. Which is cool.

Guest's picture
Guest

At first I thought it was colored smoke. So abstract. I like it.

Guest's picture
Guest

Great creative. But the strategy is weak as the product doesn't stand out.

Guest's picture
Guest

smoke art will become overused in ads..

Guest's picture
Guest

I don't think that any of you even understand what this ad is about. It's pomegranate and acai berry extract, hence the eye dropper. NOT [FOR] PURIFIED WATER or SMOKE DESIGNS! (thought of course the water it's being dipped into is pure, for the sake of the brand name) Pomegranates have an abundance of antioxidants (vitamins) which are OBVIOUSLY healthy. Being healthy improves longevity, how you feel, and YOUTHFUL APPEARANCE. They are targeting the want of people to stay 'young'. That is the reasoning for the "Mother Nature: 1 Father Time: 0" bit.

As a graphic designer I would give this ad a low A, docking points only because the main design should have been moved up and to the left (or made a little smaller) to allow for the information+image in the lower right corner to be larger. Otherwise a brilliant design overall. The drop design is appealing to the eye and when you find that you don't understand it there is information to which the design directly leads your eye to. Very well done.

Line Shape's picture
Line Shape
13 pencils

????

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