Pure Inventions: Liver longer

Advertising Agency: GreyNYC, New York, USA
Chief Creative Officer: Tor Myhren
Creative Directors: Gary Ennis
Art Director: Gary Ennis
Copywriter: Shawn Couzens
Logo design: Ribal Rayess
Photographer: Mark Laita
Published: January 2009

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16 comments

Guest's picture
Guest

not pure....

Guest's picture
Guest

as

Guest's picture
Guest

as

Guest's picture
Guest

Don't know if the product does what they claim, but lovely campaign.

Guest's picture
Guest

Eewww...All the other ones show the magic ingredient in bold print. Does that mean that this is liver extract?

Guest's picture
Guest

lol.

Guest's picture
Guest

makeing on ad is difculting with coler and water four tyme is formering.
whyte is minus space for messing time. caniister be requyre for mist. And now!!
Having corner mouth lifting for design!! Nicing job on ad. Dun!

JPhilly's picture
JPhilly
173 pencils

Not sure I want to see the words liver and water in the same product. Just a turn off for me I guess cause I think if the food. But that is an issue with the product, not the ad. I like the infusion of color on the white space that these ads bring.
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http://jakephillips.wordpress.com

Guest's picture
Guest

The idea is pure and simple. 'Nuff said. Hats off.

J. Burnake

Guest's picture
Guest

This is better.

Chris's picture
Chris
1987 pencils

Looks similar to stuff done by BBH London for Robinsons syrup.

Guest's picture
Guest

loosemotion

Guest's picture
Guest

This is better than the Robinsons I think. The addition of copy helps complete it. Both are nice.

Guest's picture
Guest

This doesn't look so great compared to the other ads, maybe because of the colour, is it really liver??

swamijivanutsav's picture
swamijivanutsav
122 pencils

Lovely idea

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