Advertisement

Specialties

Published/Aired: 
June 2007
Description: 

Photographer: Nick Tauro Jr.

Advertising Agency: Thielen Designs, Albuquerque, USA
Creative Director / Art Director: Tony Thielen
Copywriter: Colin Corcoran
Photo Retoucher: Alice Blue

Comments (84)

Log in or register to post comments

Highest Rated

zmekyus's picture
zmekyus
Activity Score 120

hey, i like this its funny...my thumbs up...

Wordnerd's picture
Wordnerd
Activity Score 6692

i like this one. (would be nice if the pizzas were really sliced like this) the other ones i really don't get. what's the message here? 'order our pizza, cause we don't give a shit'?

PiedPiper's picture
PiedPiper
Activity Score 70

Due to overwhelming requests, they actually did start slicing their pizzas this way.

And no, the message is: Order our pizza, because we don't give a shit either.

SeanMartin's picture
SeanMartin

Gads. Even the food art direction here is abysmal. Yeah, folks, I really want my pizza to look like lightly painted concrete.

I'm sure there's a market for this out there somewhere, but in Albuquerque??

BostonBob's picture
BostonBob
Activity Score 45

It's the Anarchy symbol.

But SeanMartin is right; that is the worst looking pizza I've ever seen. Even punks like to eat.

Okie Dogs!

BostonBob

Lenny and the Cha Cha School For the Blind's picture
Lenny and the C...
Activity Score 6

You cracked the code Bahhhb.

digifool's picture
digifool
Activity Score 264

Ok this one makes sense. The rest are throw-aways.

picopalqlea's picture
picopalqlea
Activity Score 999

eeewww! I'll never order from there man...

sachio's picture
sachio
Activity Score 78

Well, I'd have to say it's ambitious for a local pizza parlor to lay out the money for these ads. That said, they probably wouldn't have spent exorbitant amounts of dough on them, and for what they're doing is attempting to carve a nitch. Extremely important in advertising.

Besides looking at it from the obvious "ooh pretty" aspect that most of you seem to base your judgments on... Punkrock pizza succeeds in differentiating themselves from pizzahut, dominos and papa johns. The ads have the staying power, and would appeal to the increasing anti-corporate, anti-establishment youth population.

They're not trying to say their pizza is the best. They're trying to say, we're not the other guys. But here we are!!! Whether or not it is effective or not, they do have a target market. And they ARE appealing directly to them. If I was a punk rocker, I'd eat there. (as long as it was cheaper than the chains)

Rock on!!!!

Bye's picture
Bye
Activity Score 1464

"The ads have the staying power, and would appeal to the increasing anti-corporate, anti-establishment youth population." That's just wrong on so many levels, do you live in the 70's?

sachio's picture
sachio
Activity Score 78

yes you're right.

PiedPiper's picture
PiedPiper
Activity Score 70

Unlike most of you, Sachio makes intelligent points to back up his opinions. The fact that he also likes these ads means the two probably have something in common with each other. Speaking of, here's someone else who has the ability to think before they speak. She works at a place that also recognized today's anti-corporate/establishment youth, which led to even better results for a little something called the Truth movement:

http://www.youtube.com/watch?v=8g0XES9wjg4

sachio's picture
sachio
Activity Score 78

Ah, I like your style pied.. You shoulda read what I wrote to Kris up above before I decided to bite my tongue. haha... But she(he?) is dutch. So more power to her!!! Go Amsterdam!!! *cough*yeahright*

PiedPiper's picture
PiedPiper
Activity Score 70

If this came out of Amsterdam, it would have involved some combination of the following visuals: nipples, pepperonis and/or a porno glory hole cut in the middle. None of which would have been even close to being better. So I agree, down with the dutch unless they can put up without suggestively putting out.

Bye's picture
Bye
Activity Score 1464

This really, really isn't worth it. Glad you like it in Minneapolis.

PiedPiper's picture
PiedPiper
Activity Score 70

What isn't worth it Kris is to attack people with more original stuff to make yourself feel better about working for a creative network outpost I don't recall ever doing anything noteworthy. Which is sad considering Amsterdam is right up there with Minneapolis on the awards map and that's like living in Detroit and not being able to sell crack. Maybe if you spent more time learning how to be an art director who can think instead of a photography director, that wouldn't be true.

Bye's picture
Bye
Activity Score 1464

I just realised you did this campaign and you've just been defending your own work. Learn to take some critique as you obviously can't have it, or don't post it here. Good luck.

PiedPiper's picture
PiedPiper
Activity Score 70

You JUST realized that Kris?

1. I didn't post it. But I will defend my work against petty opinions instead of insights.

2. Critique from juniors who can only do visual solutions would be like letting my first year students teach. Check out Kris' book everybody. Slick style. 0 substance.

3. It's bad luck to do the above.

Wordnerd's picture
Wordnerd
Activity Score 6692

stop making a fool of yourself, please. this is getting rediculous

sachio's picture
sachio
Activity Score 78

lol, this is getting ridiculous. The only thing I can say is that this ad serves a purpose. Pied, there's something I've learned over the years though I've only had a few.

1: when you do something right, people won't think you've done anything at all.

which I believe applies here. They think it's so crappy, despite all that's obviously gone into it, and despite all of the discussion that's arisen from the project... and that's totally punk. haha.

I mean, wtf? Would everyone be SUPER PLEASED if it was a DELICIOUS looking pizza??? Give me a break. They're nitpicking. It's not the main issue, Everyone says the pizza looks like crap. blah blah blah. But they're talking about the ad. If ANY of us involved in the discussion, including know it all Kris, happened to be in Alb. NM within the next year or wherever this place is... and happened upon punk rock pizza... I guarantee we would all say, huh. I recognize this place. Lemme check it out.

The ads have done their job, and they have done them well. Kris i've come to realize has some ego issues. Best of luck to her. or him however. And I hope she gets a chance to break out into the industry like she wants.

Wordnerd's picture
Wordnerd
Activity Score 6692

this is rediculous because it's not about the ad for some time but wounded egos. you can say all you like about how clever the strategy hidden deeply behind crappy pictures and punkrock lifestyle is in these ads, but fact is: if you look at these ads and you don't see it, it doesn't matter why you did it the way you did it.

I understand you guys tried to break the rules here, but advertising has at least SOME rules, that make sense and should be followed. One of them is: if you want to sell food, either show it nicely (no need to look DELCIOUS, but at least accaptable) OR find a way of not showing it at all.

You can't make an image campaign for a pizza delivery service on expense of the food you deliver. And yes, if i walked by punkrock-pizza i'd remember them. But i surely wouldn't go check it out.

(but i still like this particular ad)

sachio's picture
sachio
Activity Score 78

haha. wordnerd. you make no sense. More power to you.

PiedPiper's picture
PiedPiper
Activity Score 70

I guess that rationale is why the hans brinker hotel stuff out of Kessels Kramer (in Amsterdam) did so well all those years. Or are any of you even old enough to remember that stuff?

Favete's picture
Favete
Activity Score 365

Blahblah blah, it doesn't make sense at all... what you are saying is that it's ok to put some dog's big shit over the pizza if the intention is to someone remember the brand when they step upon Punk Rock Pizza? That's not advertising my friend you got it all wrong. You will end up with gross paid and published images that will disgust the audience but won't sell a thing.

NatalieM's picture
NatalieM
Activity Score 1685

Haha, these are pretty cool. I want punk rock pizza. Maybe I'm just hungry.

BostonBob's picture
BostonBob
Activity Score 45

Sachio, my opinion of the ad wasn't based on "oh, I want something pretty," or on anything having to do with those terrible places like Pizza Hut. That pizza in the ad just looks like utter crap. Who wants to eat shitty food, whether you're a punk or a socialite? I like the original John's in New York, Regina's in Boston, Pepe's in New Haven. None of which is "pretty" or fancy by any means.

I just want good pizza. Not something that looks like it was made with quick-set cement, semen, and super glue.

BostonBob

PiedPiper's picture
PiedPiper
Activity Score 70

It's called a distressed filter folks. duh. The photography was made bad on purpose. I know many of you aren't used to doing that.

Maarten's picture
Maarten
Activity Score 52

Wow, so many comments, on such a poor ad.
Even if I were a punkrocker, i would like to eat a pizza that doesn't look like it has already been eaten once. And i would want to eat it from a plate, and not from my front door.

I prefer the neat looking book by Kris (thanks Colin for bringing that up), because the ideas are better, AND, of course, it looks better. But that's just my humble opinion.
And Colin, you're not really defending your work, you're kicking and screaming like you're the only one to know.
"The photography was made bad on purpose. I know many of you aren't used to doing that." You're great. Your work is not. Not what we should expect from a teacher.
But, again, just my humble opinion.

sneakyhands's picture
sneakyhands
Activity Score 1857

i'll second that humble opinion. thicker skin man, this is advertising.

PiedPiper's picture
PiedPiper
Activity Score 70

My skin is plenty thick enough when people are able to intelligently explain why they don't like my work. Not because it's not how they would have art/photography direct it.

Since you both sound pretty young, here's a free lesson on me. It's called the abc campaign, instead of the typical aaa campaign that's the same idea 3x. It''s a campaign that highlights 3 unique benefits instead of just 1. In this case, it was that PRP offers speciality pizzas other places don't, they actually deliver and everything is really cheap.

Do you really honestly believe they throw your pizza at the door? It's a joke, man. What are you, German?

Let's settle this the old-fashioned way:

Kris: Do a better campaign for a place called Punk Rock Pizza in a city with around a half million people. Category is retail commodity. Budget is way smaller than your bag of photoshop tricks.

PiedPiper's picture
PiedPiper
Activity Score 70

You're both punks, instead of punk. Big difference. Which is why you just don't get these. These aren't targeting people with snobby tastes, myself included. But unlike you I have the ability to not just do ads that appeal to me i.e. the same thing every time. Substantiate your opinions like I am or shut up. I could care less if you think my work is great, the only people opinion's in the industry I care about have already said as much. And even if that wasn't true, anonymous digs are by creatives who have nothing better to do. My excuse is I'm freelance and have all the time in the world to keep wasting yours.

Here's something perhaps you'll agree with: the best ads are polarizing. Because they're not aimed at everyone. These are aimed at punks. Not fancy euro trash who think Archive's slick visual solutions are the end all and be all of good advertising.

PiedPiper's picture
PiedPiper
Activity Score 70

Fair is fair. Let's critique Kris' work while we're at it.

What specifically do you like about his work, for say, Garmin? That any company could put their logo on the ads? That "tells you where you are" is an ownable strategy that tells me something new about the product or positions it in a different way vs. other GPS brands? That with his sheer art direction mastery he moved around some quotes to different places on each layout? Or just that he has really pretty photography that appeases your shallow senses?

I realized these aren't going to win Cannes. It doesn't mean they're still not really good. Like I said, beat them or pipe down. This place is for intelligent debate which I'm willing to listen to, not snarky comments from anonymous snipers.

$500 USD. to Kris if he can beat this campaign for the same client. The only conditions are:
1. He/she had 2 days to do it (we had 4 hours)
2. The resulting work should be something competitors can't put their logo on and isn't the exact same ad 3x.

Maarten's picture
Maarten
Activity Score 52

Why can't you just deal with the fact that some people don't like the ads?
You should agree that it's not utter brilliance. It won't win at Cannes, and in a year people will never talk about it again.
So that means there is room for opinions. Some people don't like it, and your reply is: "You just don't get it." "I have the ability to not just do ads that appeal to me i.e. the same thing every time."
Everyone has that ability, because it's nothing special. That's advertising... Like we all do.

If people just don't like it because the pizza looks like shit, who are you to say that's the wrong way to look at it? If this ad should only appeal to punkers, this is the wrong place to post. If you want to know how people in the industry think about it, you are at the right place, but with the wrong intention. Looks like you're only interested in a pat on the back.

PiedPiper's picture
PiedPiper
Activity Score 70

Again, I didn't post it because this is the last place the true industry opinion is reflected.

People don't like that the photos were stylized. I'm just saying look beyond just the way the ideas were visually presented.

sachio's picture
sachio
Activity Score 78

*pats piedpiper on the back*

PiedPiper's picture
PiedPiper
Activity Score 70

Look guys, even Sweden sides with me on this one by way of Sachio's sage observations. What does it say when the normally neutral takes such a strong position on something as unimportant as pizza and the "proper" way to photograph it? :)

Maarten's picture
Maarten
Activity Score 52

Actually, i'm from Holland ,you know, the country with the Gold and Silver Press Lion (of which the USA had none, so great job, Minneapolis, right up there with Amsterdam) and i happen to know some opinions in the dutch industry on Kris' work, and you better believe me when i say that Kris' work has been acclaimed by the best people in the Dutch industry. And i don't mean the mediocre teachers (like, you know...) but the people who won it all. Who won Lions, Clio's (maybe even one shows) and fame. They did that by making great work, instead of making mediocre (or worse) ads, and defending it like it is, as you say "really good". Maybe you should do that too.
I can give you some names, but you're probably not interested, as the only great advertising hero lives in your mirror every day. Minnaepolis should be proud of you two.

PiedPiper's picture
PiedPiper
Activity Score 70

Okay, but does your city have Titanium Lions, Maarten? And more importantly, do you or Kris have any awards to your actual name since your eye-candy and nothing more is so highly acclaimed over there? I could list mine but this has already become a rather lengthy thread, now hasn't it? Plus I promised myself I wouldn't release the delicate douche nozzle that's holding my ego in check right now - despite very much wanting such to make you choke on your own words.

Look, we got judge's choice/best of show runner-up from the Crispin juror. (While the least noteworthy award I've won it's ironically the one I'm most proud of - especially now.) I guess if you two think your work is better than what comes out of there or even from my pen then keep telling yourselves that. I guess that's what 2nd tier award shows like the Clios (mostly a party) and Archive (mostly porn) are for: creative clowns. Cannes is ridiculously overpriced/rated, which is why I refuse to subsidize the pale beached whales you call bosses from making their annual migration to the French Riviera for fun in the mostly dumb.

I'd rather be the mediocre teacher (who helped not 1 but 2 students be the first ones from Brainco to get into Crispin and guided another student team into The One Show for Doritos ) I am than attempt to tear down other people's work just to feel one imaginary peg higher. Speaking of high, I hear that's something else your great city is known for more than Minneapolis. Which is probably where your ignorant and shiteous opinions mostly stem from.

Maarten's picture
Maarten
Activity Score 52

Don't worry man, I know the awards you won, and it's not impressive at all. It's mediocre. So, if i'm right, the only cool awards are the awards you already won. That narrows the list to some Pushpin awards, and a One Show Merit. Cannes is not a real advertising aard (but be honest, you would like to trade all your awards for 1 Gold Lion), Clio's are not a real price, and Archive is ?only porn??. You should at least see some of them. Be honest man.
And, as you say "more important", about my awards: I won a Gold Lion at Cannes this year. On my own name. And Kris won the Dutch Advertising Talent Award. But, in a couple of years, we might as well have the impressive list of awards that you have. Sorry, i'm not impressed. Didn't make me choke on my own words. (And you don't know my work, so you don't know if it's eye-candy and nothing more.)

And the fact that you dare to call some opinions shiteous, is probably the biggest reason for the fact that you really, really don't matter in the industry. The USA has some of the best people in the world (some dutch), and you will never be part of them. Your awards-section is not bad, but your handling of critique is very pathetic. And what do old awards matter if you can't improve yourself by listening to opinions of people about new work?

PiedPiper's picture
PiedPiper
Activity Score 70

To be honest Maarten, spelled with two a's, Cannes has never been a goal of mine because like the Clios it's about film and I'd rather save the entry fees for Vegas or that antique british phone box I so desperately need for my backyard. In fact I heard several times while walking the former halls of Fallon that "anyone can win a frickin clio, anyone can get in archive," because there's a formula (slick visuals/expensive photography) for both. CA and D&AD along with One Show, now those are about the craft, and a nod from all of those (I've only been doing this for 5 years so you're half right: I'm not among the best like you appear to be) and that's a career grand slam as far as I'm concerned and realistically within my reach. And for the record, that's 3 One Show appearances. In the past 3 years in a row as either writer, art director, creative director or instructor, the only person in Minny to be able to say this, let alone a lot of other cities. And this year I have even better stuff to enter as indicated by the creative community outside of Amsterdam. Including PRP.

You're wrong in that I would trade any of my awards for a Lion, honestly. I would however trade a Lion for the Dutch Advertising Talent Award because obviously it's the only straw you can grasp at to justify Kris' work. And a short one at that, considering his work is way beyond short in substance. If your work is way better which I have no doubt it is, your allegiance to a fellow countryman is misguided.

Say, our other idea for this campaign might have won your approval though. Picture this: $50k photographs of people's heads and faces covered in pizza dough. Ingredients are stuck all over to form things like a mohawk (green peppers), nose piercings (olives) and of course, bacon scars. We could have shown 3 different pizzas the exact same way under amazing lighting! And MAYBE even a couple of words of copy like Anchove Anarchy hidden away in some corner. We could have made them for the express purpose of winning award shows and having every ahole of the world fawn all over them OR we could have did what we did: help generate much needed profits for a place that was about to fail instead of pick up precious metals.

Seriously, you're familiar with the Hans Brinker Hotel stuff right from KK? By the same token, would you or Kris tell them that their photography was shitty? Or that the ads didn't make you want to stay there and in fact discouraged you from doing so? I highly doubt it, since that campaign not only won a lot but sent occupancy rates soaring through the dripping roof. Do you get it now? Some people like being treated like shit. I on the other hand don't unless it's for a reasonably good reason. Because the day I stopped listening to other people's opinions without good reason to back them up, was the day I started being somebody in the industry. Somebody you were already aware of all the way over there so I must be doing something right. Or should I say, more than mediocre.

Maarten's picture
Maarten
Activity Score 52

Don't you think it's quite cheap to say that the only awards you ever won are exactly the only awards that count? Don't you think for example the Cannes jury is full of the best people in the industry, knowing exactly what a good ad or commercial should have? I do think so. And i did think that before Cannes 2008. Don't you agree that the best work of the year is present at Cannes, every year? Haven't seen you there. Don't you agree that it's always possible to make a campaign that does sell, and will win every award there is to be won? Like KK did, with the Hans Brinker Hotels. I know them, and i see the similarities between the two. But that was something new. And that makes this not so new, not to say done.
And do you really think that you can defend your work by putting up this arrogant attitude and telling people what they should think about the ad? If you want people to think a certain way about it, you should put some more copy in the ad.
Oh, and the Dutch Talent Award is not that bad, actually, where he has been chosen by possibly the greatest Art Directors in Holland, Lode Schaeffer and Bela Stamenkovits. Google or youtube their names, and start feeling very small...
And a shitty photo of a budget hotel, is not as bad as a shitty photo of something that should be eatable. And no, i wasn't aware of your presence at all, i just stumbled upon this ad, and googled your name, because i thought: "Damn, that guy is arrogant, he must be a great creative.." And, sadly, that wasn't so...

PiedPiper's picture
PiedPiper
Activity Score 70

My posse doesn't even get Kris' stuff. And Lode's breathmint spot on youtube with the snowboarders is a borrowed interest jackass spot with a generic strategy. That's why I don't like it, not because of the poor film quality.

sachio's picture
sachio
Activity Score 78

hahaha, Maarten must've been picked on alot as a kid. He's got some biiiig wide sticks stuck up his bum. I love his posh little prissy method of combat. With this polite, agreeable demeanor permeated with prickly subtle stabs, facilitated by the utilization of his own esoteric world of experience as the Lord's universal truth, thereby erecting a subtle wall of defense, while explicitly implicating that anyone, who does not know, or who has not witnessed, or who has not done things corresponding to or better than Maartens own condensed version of reality, cannot, and never will be treated with his respect.

shame on you Maarten. Fy.

PiedPiper's picture
PiedPiper
Activity Score 70

damn maarten, sachio's put us both to shame with his wit.

It's so funny because the award's already been given to PRP but feel free to say what you would have done differently. So let's again test this mecca of the true masters of advertising by you posting your Gold press lion winning work on here and seeing if it gets anything close to a 10. I promise to abstain from voting even though my arrogance only arises when encountering anonymous ignorance.

Maarten's picture
Maarten
Activity Score 52

It's already here, have a look and feel free to say what you think about it.
http://adsoftheworld.com/media/ambient/centraal_beheer_insurance_just_...

PiedPiper's picture
PiedPiper
Activity Score 70

Why make a comment when everyone else has said what I would? Fake/illegal. Done before. Captures only the single car in front of it rearview mirror crowd. All things you can't say about PRP. But hey, it sure looks purdy and has two whole more stars than our dumpy door cling. Maybe that means I can hope to win a silver at Cannes if I submit it! Or perhaps I'll send the Nike work I just got done doing since as a writer visual solutions aren't my thing all the time.

Maarten's picture
Maarten
Activity Score 52

How predictable. Yes, the sticker on the back end has been done. The message is not the same. Should we say your sticker on the door has been done already, because....it's a sticker on the door.
And you just proved to me that you totally missed my point. I only said i don't like this ad. Never said anything about your doorsticker, which is way better than this ad. It might as well win something at Cannes....But you probably don't wan to.
And no, i don't think this Bus is utter brilliance( i was surprised when i heard about the lion). But it's funny, and there's not so much to talk down. It's sort of done, but better (no arrogance, you should agree) and it's for a small-single-car audience, but what's the problem with that. Cars were waiting to drive behind it for a moment. And i liked it. It was a cool thing to make. Then every award is just an extra. Oh, and it's not illegal, the bus has been on the road for 4 months.

PiedPiper's picture
PiedPiper
Activity Score 70

Oh, it's on the back of the bus...okay nice, now I get it. A lion I can live with for this. :) You liking Kris' stuff when yours is so much better, as is mine (no arrogance, you should agree) is the only thing we disagree on. I expect to see your name more and more. Kris', not so much.

Maarten's picture
Maarten
Activity Score 52

Well, the fact that at first, you didn't get it, kind of explaines that you and your posse didn't get Kris' work.
And I don't think you can say anything about my work depending on 1 thing. Thanks for the compliments, but we're way off on the quality of Kris' work.
And the fact that me and all the people i admire, love Kris' work, is much more valuable to me, than your opinion. Because that's as much an opinion as we gave on your Pizza.
We said: It looks shitty, i don't want to eat that.
You said: Kris' work has no idea, it only looks great.
And then you said, our opinion is no opinion.
Then what is?

Maarten's picture
Maarten
Activity Score 52

Oh my god, it talks. Until now i always compared you to the guy in the "whopper freak-out" commercial. The guy standing next to his friend on the parking lot, and after his friend finished talking to the cameraman, all the other guy could say was: "yeah." That was kinda you. *pats PiedPiper on the back* Great comment. How cute. But now it talks. But it failed to read. It failed to understand that my bottomline has always been that PiedPiper should accept the fact that some people don't like the ads, and use that to make them (and himself) better. That's it. It fails again when it starts about people getting no respect from me unless they've done similar things. Wrong again. I didn't bluntly throw my awards on the table. Piedpiper asked about them, so i answered. No arrogance from my part. Can i say i'm not impressed by the awards that PP won? Yes i can.
And Sachio, untill this post, i have always focussed on my bottomline, and what do you do? You scribble together some lines that obviously look very neat, and we all think "wow, he can write, for a swedish sushi chef".
But it fails again at making a true point, or reflecting a true opinion. And the fact that Piedpiper is stunned by it, is no surprise to me.

PiedPiper's picture
PiedPiper
Activity Score 70

right, and I'm just letting you know as most people will agree, telling someone you don't like their ads is a waste of time and doesn't make them better. Telling them why you don't like it beyond how it looks or that you don't get it is all that's important and educational.

I'm very glad you're so proud of your 1 lion for work you don't dare to put on here. Either way, we both know it''s no Whopper Freakout.

Advertisement