24 comments

coolburp's picture
coolburp
45 pencils

can someone explain!!!!!!!!!!!!!!!!!

drunk dave's picture
drunk dave
1066 pencils

We'll throw your food at you, nice! That's the kind of service I'm looking for, I can only hope this is deliberately misleading and is actually for a clothing brand. Otherwise, I suggest you close the company doors now.

johnny_corvair's picture
johnny_corvair
42 pencils

Exactly!

Most ads on this sight need tons of explanation. Everybody tries so hard to be clever. It is so evident on a site like this. The trend in advertising is alarming. We are trying too hard to be cerebral in our ads, (mainly to try and win awards) that we loose focus on our main objective. This is advertising. We need to look at any ad as if a consumer would. Ads are a nuisance. They are annoying. They are in the way of what we want to see or read. When we (creative types) analyze ads we are looking at them from a skewed point of view. Our attention is riveted on the ad to decipher what it means. A consumer might spend a couple of seconds viewing an ad. If the message is too hidden, the ad failed. And I know....I know...we shouldn't condescend to people. It's good if the viewer discovers something in the ad and feels a connection. The problem is if you need a team of experts to ponder the meaning of and ad in order to get it.

Aahh...that feels better.

dadada's picture
dadada
1720 pencils

i agree, most of awarded ads are failed ads that doesn't sell anything. cause the juries judge the ad only from the creative insight and not on the main job of this ad wich is to sell a product or to deliver a meaning or a feeling. for example for an anti-smoking campaign we saw tons of awarded creative ads that people can see them with a cigarette on his lips and smiling of the originality of the idea, but without feeling anything about smoking danger, but if you show stupidly a burned lungs full page, it won't win anything but it will shake and embarrass smokers.

Everybody is creative, be yourself.

Bye's picture
Bye
1466 pencils

You two seem a bit confused as to why awards are there in the first place and what juries are looking for. Besides that showing gruesome pictures of cancerous lungs have been proven not to work, so there's really no valid point there against creativity in anti smoking ads.

This is a bad ad, don't let that be a reason to rampage against creativity in advertising.

stitchy's picture
stitchy
779 pencils

well said KRIS...

dadada's picture
dadada
1720 pencils

i'm not against creativity but i think that ads must deliver the main message primordialy and creativity must be a tone of voice.

Everybody is creative, be yourself.

Favete's picture
Favete
365 pencils

yup.

Favete's picture
Favete
365 pencils

Exactly, one thing is a CREATIVE AWARD and other is the efficiency award like the Effys.

sachio's picture
sachio
78 pencils

johnny, you're right about the creative types. Ads are a major vehicle of a good marketing strategy. The most important part of marketing is defining a target market, and grabbing their attention. The aesthetics are a mere bonus for us to pick at. The effectiveness of the ad over time is the real test of success. People who complain about the 'redness of blood' for example (sorry sean) are just sitting on a high horse of "I know proper art direction when I see it", but have no clue, or express no interest in the effectiveness of the ads.

It's ok to nitpick about the utilization of the golden ratio and whatnot... but these are ADVERTISEMENTS FIRST. Marketing tools that is. Art projects after.

så dra ni åt helvete!!!

Bye's picture
Bye
1466 pencils

sachio, get a clue on what this site is for or just go spend your time over here: http://www.themarketingblog.co.uk/ or you could entertain yourself with some very effective banners.

sachio's picture
sachio
78 pencils

Yeah ok Kris. Misunderstanding. I didn't realize you were from Holland. I'm not even going to deny that your people and society are in many ways elite in relation to the US. In regards to government, ideals, health, culture, etc.

Of course you're right. I'm looking at the cube from the other side though. Let's not get into potato PoTAHto arguments. It is self obvious that ads that would be effective in the US would not be effective in your neck of the woods. And possibly vice versa. There are however vast social differences between us. You ever see the video for Greenday - Jesus of Suburbia? That's not just make believe. There is a market for this ad. I promise.

And please tell me, what is this site for Kris?

khalsain's picture
khalsain
244 pencils

huh????????????????????????

desailly's picture
desailly
470 pencils

"We are trying too hard to be cerebral in our ads"

Yeah. Consumers are stupid. Let's treat them that way. We need more dross, dammit!

slip's picture
slip
919 pencils

screw selling products, God will bless your work, lets all focus on entertaining ourselves, what else is there...

SJB

slip's picture
slip
919 pencils

like punk rockers, hate the campaign.

SJB

dthlb72's picture
dthlb72
545 pencils

This is a very bad ad, it only corrupts its own product...

PiedPiper's picture
PiedPiper
70 pencils

If by bad you mean honest, then yes this is a bad ad for a shitty place that can't compete with corporations on price, service or for that matter, even quality. They are who they are and aren't afraid to apologize for it. I realize self-deprecation isn't a common concept here or in Holland, because few clients are courageous enough to do so, but I assure you it's not attempting to be cerebral in the least bit. I'm glad someone remembered to point out that not everyone is alike in their thinking nor taste, also known as a niche. Some people like getting treated like shit (there's a reason Dick's restaurant has been around for so long). And sometimes pizza looks like that after a really bad hangover from the night before. It's a novelty. A novelty that inspires trial. Trial meaning sales. Sales meaning effective.

The fact that all of you get this campaign's strategy and messages, (despite some of you not trusting your own instincts as to whether you did or not ironically) means it did its job. Whether you like it, or its art direction or not, is completely irrelevant since most of you aren't the target anyway. Especially when someone says, "I like punk rock, but don't like these ads." That's like saying I like creative, but I myself am one who doesn't do anything creative. So instead I anonymously judge others' work so I can falsely feel one notch higher than my current status as career hack/poser.

-Colin Corcoran

sachio's picture
sachio
78 pencils

hear hear!!! well put. (screw holland!! ;) I was just tryin to bury the hatchet.

Bye's picture
Bye
1466 pencils

How about booking a room you two? I think Amsterdam might suit you guys more than you'd like to admit.

PiedPiper's picture
PiedPiper
70 pencils

I would take tons more pride in being gay Kris than having a book full of logos placed in the corners of someone else's exceptional photography. Because again, at least it would be honest.

sachio's picture
sachio
78 pencils

hey now... what's all this about? No one's booking any rooms without you involved, baby. How about we meet up. I'm makin a trip down there in a little while. Just me and Kris, maybe Stella? Sipping some wine by the canal... end the night with a beautiful massage, some soft music...

:P couldn't resist.

för att du låtar rätt sexig! Ring mig!! och dina projekt är fina!!

mattlittlegym's picture
mattlittlegym
342 pencils

Just plain bad. Sorry. More wallpaper please.

brhavig's picture
brhavig
199 pencils

The first few ads I liked, but this one truly makes their pizza look awful.

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