Premier Dermatology: Referee
Uncertified referees.
Not as scary as uncertified dermotologists.
At Premier Dermatology, board certified dermatologists provide your skin care. At a medi-spa, it could be anyone.
Premier Dermatology
Advertising Agency: Tom Dick & Harry, Chicago, USA
Creative Director: David Yang
Art Director: Taylor LeCroy
Copywriter: Jared El-Mofty
Photographer: Tony D'Orio
Retoucher: Scott Giannini
12 Comments
He looks goofy, not scary...
That's the idea...it is the un-certified dermatologists that are scary.
What an interesting approach. So interesting, that I don't reallyI like it. Too far from the point, I think.
That's me!
http://blog.tapuz.co.il/wranger
i like the campaign :)
Could have worked more into it to make it seriously funny and scary:(
The concept is not relevant at all to dermatologists
Agree with TommyO and bmeza88. Even if he was scary, it would be very far from dermatology. A common adjective is not enough connection.
I think it's to attack the idea of uncertified people. Makes sense to me as long as your client is certified.
Um...what did you expect to see? Some gross skin close-up? I don't understand Dzsoi's comment. I think they took a completely unexpected approach that is an eye-catching analogy for the fact that you can't trust all dermatologists to be certified. I think this is a fabulous campaign. Bravo!
Okay, I try to be more specific. Weird hairdresser is much better in my opinion, because you aren't really afraid of a bad referee in the same way you are afraid of an awful dermatologist or a lame hairdresser who can do harm to you, but the biggest problem with this analogy: referees are not your choise. Unlike your dermatologist or hairdresser. And the point would be: CHOOSE a good one. It could be a dentist, a gardener, your personal trainer (a really skinny or a fat one maybe?) etc.
funny
I think it hits the nail right on the head! The thought of seeing this guy walk onto the field to officiate your game...scares the hell out of me!