Premier Dermatology: Referee

Uncertified referees.
Not as scary as uncertified dermotologists.
At Premier Dermatology, board certified dermatologists provide your skin care. At a medi-spa, it could be anyone.
Premier Dermatology

Advertising Agency: Tom Dick & Harry, Chicago, USA
Creative Director: David Yang
Art Director: Taylor LeCroy
Copywriter: Jared El-Mofty
Photographer: Tony D'Orio
Retoucher: Scott Giannini

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12 comments

capywriter's picture
capywriter
5511 pencils

He looks goofy, not scary...

Guest's picture
Guest

That's the idea...it is the un-certified dermatologists that are scary.

TommyO's picture
TommyO
1866 pencils

What an interesting approach. So interesting, that I don't reallyI like it. Too far from the point, I think.

Guest's picture
Guest

i like the campaign :)

jackal hunts's picture
jackal hunts
325 pencils

Could have worked more into it to make it seriously funny and scary:(

bmeza88's picture
bmeza88
54 pencils

The concept is not relevant at all to dermatologists

Dzsoi's picture
Dzsoi
5268 pencils

Agree with TommyO and bmeza88. Even if he was scary, it would be very far from dermatology. A common adjective is not enough connection.

Guest's picture
Guest

I think it's to attack the idea of uncertified people. Makes sense to me as long as your client is certified.

Guest's picture
Guest

Um...what did you expect to see? Some gross skin close-up? I don't understand Dzsoi's comment. I think they took a completely unexpected approach that is an eye-catching analogy for the fact that you can't trust all dermatologists to be certified. I think this is a fabulous campaign. Bravo!

Dzsoi's picture
Dzsoi
5268 pencils

Okay, I try to be more specific. Weird hairdresser is much better in my opinion, because you aren't really afraid of a bad referee in the same way you are afraid of an awful dermatologist or a lame hairdresser who can do harm to you, but the biggest problem with this analogy: referees are not your choise. Unlike your dermatologist or hairdresser. And the point would be: CHOOSE a good one. It could be a dentist, a gardener, your personal trainer (a really skinny or a fat one maybe?) etc.

Guest's picture
Guest

funny

Guest's picture
Guest

I think it hits the nail right on the head! The thought of seeing this guy walk onto the field to officiate your game...scares the hell out of me!

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