Pivot Boutique: World

Do the clothes you wear wear out the world?

We wanted to make it clear that eco-friendly fashion is not only good for earth, but also very stylish.

Advertising Agency: Euro RSCG Chicago, IL, USA
Creative Director: Steffan Postaer
Art Director: Rei Young
Copywriters: Curtis Green, Regan Kline
Illustrator: Rei Young
Published: October 2009

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14 comments

everartz's picture
everartz
7611 pencils

very nice art... though i dont get the entire text's meaning :)

| Everartz |

Pedestrian's picture
Pedestrian
486 pencils

"Be green in any color you like" is definitely the best of the copy. It's a shame because the art direction is pretty good. I'd love to have had a chance to write some copy for such nice art direction.

Reality Check's picture
Reality Check
1799 pencils

You might think you’ve seen this art direction before, and yet you haven’t seen it quite this way.

Guest's picture
Guest

I'm a fan of this work. It's got a genuine handcrafted feel to it, which makes a lot of sense for an eco-friendly client.

ace85le's picture
ace85le
3939 pencils

very fashionable art.

-------------------------------

www.scorchidentity.com

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noisyhk's picture
noisyhk
48 pencils

actually i think it is not outstanding.

mikeelrapido's picture
mikeelrapido
1929 pencils

It's nice art and message.

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Juan Cabral's picture
Juan Cabral
709 pencils

Nice, but not more than that.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Juan Cabral's picture
Juan Cabral
709 pencils

Nice, but not more than that.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

old monk's picture
old monk
23 pencils

good art, looks like seen before.

rits's picture
rits
74 pencils

NICE

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

http://tanvirhassanraju.carbonmade.com/

Another one nicely been done.................

tanvir

martois's picture
martois
67 pencils

Nice execution, purposely illustrated to look as though penned by fashion designers hand, all ads are nicely styled, good work in my opinion.

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

rolling.stone's picture
rolling.stone
2740 pencils

good idea greatly done

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