Pioneer: Rose

Pioneer: Rose

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jerry Gentile
Associate Creative Director: Becca Morton
Associate Creative Director: Gage Clegg
Art Director: David Dao
Copy Writer: Gage Clegg
Group Account Director: Cathy Saidiner
Account Director: Joe Bock
Management Supervisor: Sarah Pepin
Interactive Management Supervisor: Renee Westerhout
Account Executive: Andy Monn
Assistant Account Executive: Jonathan Granewich
Senior Producer: Brian O'rourke
Producer: Angelo Mazzamuto
Art Producer: Anna Willman
Print Producer: Kerri Krebs
Project Manager: Alice Pavlisko

Post-Production: SUPERFAD
Creative Director: Justin Leibow
Art Director: Jay Bryant
Producer: Nanette Ray
Producer: Danielle Hazan
Head of Production: Angela De Oliveira
Executive Producer: Kevin Batten
Designer: Will Johnson

Your rating: None Average: 2.3 (12 votes)

Comments

Nothing special. :(
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Visit me and write a comment: Ad(dicted)

So it is about uber-realism that grabs my senses and "alters everything forever", or about having a TV with really deep-blacks?

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www.neildomingues.com

Ok. i get it... people fusion with their Pioneer... but yes... nothing special.

Edward Bernays's picture

nice blending

This very mediocre campaign needed 1 Chief Creative Officer, 1 Executive Creative Director, 1 Group Creative Director and 2 Associate Creative Directors to be created?

What's happening in adland??? Are the suits now definitely calling the shots???

disturbing and disgusting like never b4...
the artwork has such a big team, did the team contain any copywrite?

i hate this part of the ad where people try to claim the unbelievable with a tone of conformity using the cliches used since time immemorial.

and such art direction! does it need anything more than a dtp operator?
shahid

everartz's picture

all these people are there to create this?... long live usa!
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Everartz

how many people for nothing special???? did all of them were involved????

Adaddicted's picture

Nope.....only Will Johnson was there! ; )

withalltherespects

a sad day at TBWA/Chiat/Day

miko1aj's picture

This is beautifully done horribleness.

That copy isn't going to fool anyone. Yup, just a TV.

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