Pioneer: Rose

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jerry Gentile
Associate Creative Director: Becca Morton
Associate Creative Director: Gage Clegg
Art Director: David Dao
Copy Writer: Gage Clegg
Group Account Director: Cathy Saidiner
Account Director: Joe Bock
Management Supervisor: Sarah Pepin
Interactive Management Supervisor: Renee Westerhout
Account Executive: Andy Monn
Assistant Account Executive: Jonathan Granewich
Senior Producer: Brian O'rourke
Producer: Angelo Mazzamuto
Art Producer: Anna Willman
Print Producer: Kerri Krebs
Project Manager: Alice Pavlisko

Post-Production: SUPERFAD
Creative Director: Justin Leibow
Art Director: Jay Bryant
Producer: Nanette Ray
Producer: Danielle Hazan
Head of Production: Angela De Oliveira
Executive Producer: Kevin Batten
Designer: Will Johnson

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dlusion's picture
55 pencils

So it is about uber-realism that grabs my senses and "alters everything forever", or about having a TV with really deep-blacks?

lia5583's picture
26 pencils

Ok. i get it... people fusion with their Pioneer... but yes... nothing special.

Crisp One's picture
Crisp One
2007 pencils

nice blending

Toro's picture
1007 pencils

This very mediocre campaign needed 1 Chief Creative Officer, 1 Executive Creative Director, 1 Group Creative Director and 2 Associate Creative Directors to be created?

What's happening in adland??? Are the suits now definitely calling the shots???

shahidali's picture
4069 pencils

disturbing and disgusting like never b4...
the artwork has such a big team, did the team contain any copywrite?

i hate this part of the ad where people try to claim the unbelievable with a tone of conformity using the cliches used since time immemorial.

and such art direction! does it need anything more than a dtp operator?


everartz's picture
7613 pencils

all these people are there to create this?... long live usa!

| Everartz |

pierrelastname's picture
2869 pencils

how many people for nothing special???? did all of them were involved????

Adaddicted's picture
3435 pencils

Nope.....only Will Johnson was there! ; )


floydeepurple's picture
349 pencils

a sad day at TBWA/Chiat/Day

miko1aj's picture
3098 pencils

This is beautifully done horribleness.

CGilb09's picture
572 pencils

That copy isn't going to fool anyone. Yup, just a TV.

Tweet tweet: @ThisAbility

tridipnandi's picture
220 pencils

Vice President:
Associate Vice President:
Asst. HR:
Art Trainee:
Graphic designer:
Copy Trainee:
Dummy Maker:
Canteen Boy:
Lift Operator:
Security Guard:

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