Pioneer: Butterfly

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jerry Gentile
Associate Creative Director: Becca Morton
Associate Creative Director: Gage Clegg
Art Director: David Dao
Copy Writer: Gage Clegg
Group Account Director: Cathy Saidiner
Account Director: Joe Bock
Management Supervisor: Sarah Pepin
Interactive Management Supervisor: Renee Westerhout
Account Executive: Andy Monn
Assistant Account Executive: Jonathan Granewich
Senior Producer: Brian O'rourke
Producer: Angelo Mazzamuto
Art Producer: Anna Willman
Print Producer: Kerri Krebs
Project Manager: Alice Pavlisko

Post-Production: SUPERFAD
Creative Director: Justin Leibow
Art Director: Jay Bryant
Producer: Nanette Ray
Producer: Danielle Hazan
Head of Production: Angela De Oliveira
Executive Producer: Kevin Batten
Designer: Will Johnson

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Crisp One's picture
Crisp One
2007 pencils


sneakyhands's picture
1857 pencils

if it's "blacker than ever" was the right side being navy and the left black intentional? i don't think it works

SeanMartin's picture

Overall, a very startling and eye-catching campaign, but to what end? As noted, the typography is all wrong; you can barely read it. And the layout seems... I dunno... disconnected. Lots of great ideas, but nothing tying them together.

capywriter's picture
5511 pencils

you can't read that typo? Common...

SeanMartin's picture

I see some really crappy grammar but no typo. What'd I miss?

tridipnandi's picture
220 pencils

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