Pioneer: Butterfly

Pioneer: Butterfly

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jerry Gentile
Associate Creative Director: Becca Morton
Associate Creative Director: Gage Clegg
Art Director: David Dao
Copy Writer: Gage Clegg
Group Account Director: Cathy Saidiner
Account Director: Joe Bock
Management Supervisor: Sarah Pepin
Interactive Management Supervisor: Renee Westerhout
Account Executive: Andy Monn
Assistant Account Executive: Jonathan Granewich
Senior Producer: Brian O'rourke
Producer: Angelo Mazzamuto
Art Producer: Anna Willman
Print Producer: Kerri Krebs
Project Manager: Alice Pavlisko

Post-Production: SUPERFAD
Creative Director: Justin Leibow
Art Director: Jay Bryant
Producer: Nanette Ray
Producer: Danielle Hazan
Head of Production: Angela De Oliveira
Executive Producer: Kevin Batten
Designer: Will Johnson

Your rating: None Average: 1.9 (12 votes)

Comments

Edward Bernays's picture

trippy

if it's "blacker than ever" was the right side being navy and the left black intentional? i don't think it works

TheAdMad's picture

Oh boy the type is soooo wrong!
nice photography though

The Ad Mad

Overall, a very startling and eye-catching campaign, but to what end? As noted, the typography is all wrong; you can barely read it. And the layout seems... I dunno... disconnected. Lots of great ideas, but nothing tying them together.

the_capywriter's picture

you can't read that typo? Common...

I see some really crappy grammar but no typo. What'd I miss?

Vice President:
Associate Vice President:
HR:
Asst. HR:
Art Trainee:
Graphic designer:
Copy Trainee:
Receptionist:
Electrician:
Plumber:
Dummy Maker:
Canteen Boy:
Lift Operator:
Security Guard:

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