Pennsylvania Tourism: PA Groundhog Day
It's like a badge of honor.
But with more marmot.
Unlock the PA Groundhog Day badge on February 2, 1011
Step 1 Follow visitPA on foursquare
Step 2 Check in anywhere in the world and shout "groundhog"
Pennsylvania became the first state to partner with Foursquare last May, and the “PA Groundhog Day” badge is the latest addition to the state’s series of custom badges all created by Red Tettemer + Partners. You can find out more about the other exclusive visitPA Foursquare badges here: http://www.visitpa.com/pa-foursquare
Advertising Agency: Red Tettemer + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Art Director: Todd Taylor
Designer: Rob Marshbank
Copywriter: John Connor
Account Executives: Greg O'Loughlin, Account Director
Social Media: Annie Heckenberger
9 Comments
It's like an ad. But with more lame copy.
it seem ok
I think what needs to be appreciate here is the concept of teaming up with foursquare to get the word out on an issue.
okay
Like the brief back-ground info. It helps see things from a better perspective.
Like it.
shahid
Good stuff
As a native Pennsylvanian, I'm proud.
Good job PA/RT for making sure the word is out on our big day.
-MM
Madison Maven
http://adnalysis.wordpress.com
What graceful integration of social media.
Nicely done RT
I appreciate the integration but I'm still overall confused...