Partnership for a Drug-Free America: Syringe

If your child is using drugs, talk to them before it goes too far.
Partnership for a Drug-Free America

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: Simeon Roane
Art Director: Adalberto Santana
Copywriter: Yuri de Castro
Account Director: Marie Mcneely
Account Supervisor: Sara Tavrow
Project Manager: Laura Petraglia
Senior Art Producer: Darielle Smolian
Photographer: Matt Hoyle
Retouchers: Adalberto Santana, P2P
Published: December 2010

15 comments

Kriativity's picture
Kriativity
416 pencils

i didnt get it..

nezumi's picture
nezumi
35 pencils

The (heroin) needle will destroy the balloon, which represent your child. So save your child by preventing them from drugs.

Kriativity's picture
Kriativity
416 pencils

oh..but somehow the balloon is not working for me..

Thatthang's picture
Thatthang
69 pencils

For me the visual metaphor is really powerful. Well done

picopalqlea's picture
picopalqlea
999 pencils

very well done, but some how looks familiar.

mediaturge's picture
mediaturge
141 pencils

Well maybe not a fresh idea, but it works here!

kleenex's picture
kleenex
37349 pencils

dull.

mr.x's picture
mr.x
996 pencils

Very good!

spinsarah's picture
spinsarah
110 pencils

In my opinion, this ad is just sort of strange and not really that helpful... I don't know. I get the message, but it's sort of muddled. Don't really care for this one...

ace85le's picture
ace85le
3939 pencils

Nothing wow but I guess this will do the job, considering it targets the mass. Not every neglecting parent has the time/brain to care for a more complicated ad.

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sush's picture
sush
566 pencils

really nice and touchy from the art direction to the copy.

sue

Luikah's picture
Luikah
62 pencils

I think copy should have been - ...talk to them before it`s too late.

When the needle destroys the balloon, there`s no way back, you can`t fix it. Either the copy or the art direction should have been more strong and shocking.

In any way, it doesn`t really work for me.

Zulu-1's picture
Zulu-1
130 pencils

I like the idea very much. It's the execution that I'm not sure about. Maybe they should have went ambient! *Believe Dat*

soryana's picture
soryana
155 pencils

nice idea but that's mean there is no step back

yes

Dzsoi's picture
Dzsoi
7194 pencils

I agree with Luikah on the copy, not good with this visual. "Going too far" with a baloon is completely different concept...

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