Advertisement
Published/Aired: 
December 2010
Description: 

If your child is using drugs, talk to them before it goes too far.
Partnership for a Drug-Free America

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: Simeon Roane
Art Director: Adalberto Santana
Copywriter: Yuri de Castro
Account Director: Marie Mcneely
Account Supervisor: Sara Tavrow
Project Manager: Laura Petraglia
Senior Art Producer: Darielle Smolian
Photographer: Matt Hoyle
Retouchers: Adalberto Santana, P2P

Comments (15)

Log in or register to post comments

Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8292

I agree with Luikah on the copy, not good with this visual. "Going too far" with a baloon is completely different concept...

Kriativity's picture
Kriativity
Activity Score 414

i didnt get it..

nezumi's picture
nezumi
Activity Score 35

The (heroin) needle will destroy the balloon, which represent your child. So save your child by preventing them from drugs.

Kriativity's picture
Kriativity
Activity Score 414

oh..but somehow the balloon is not working for me..

Thatthang's picture
Thatthang
Activity Score 69

For me the visual metaphor is really powerful. Well done

picopalqlea's picture
picopalqlea
Activity Score 999

very well done, but some how looks familiar.

mediaturge's picture
mediaturge
Activity Score 141

Well maybe not a fresh idea, but it works here!

kleenex's picture
kleenex
Activity Score 44165

dull.

mr.x's picture
mr.x
Activity Score 998

Very good!

spinsarah's picture
spinsarah
Activity Score 110

In my opinion, this ad is just sort of strange and not really that helpful... I don't know. I get the message, but it's sort of muddled. Don't really care for this one...

ace85le's picture
ace85le
Activity Score 3935

Nothing wow but I guess this will do the job, considering it targets the mass. Not every neglecting parent has the time/brain to care for a more complicated ad.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

sush's picture
sush
Activity Score 564

really nice and touchy from the art direction to the copy.

sue

Luikah's picture
Luikah
Activity Score 62

I think copy should have been - ...talk to them before it`s too late.

When the needle destroys the balloon, there`s no way back, you can`t fix it. Either the copy or the art direction should have been more strong and shocking.

In any way, it doesn`t really work for me.

Zulu-1's picture
Zulu-1
Activity Score 130

I like the idea very much. It's the execution that I'm not sure about. Maybe they should have went ambient! *Believe Dat*

soryana's picture
soryana
Activity Score 155

nice idea but that's mean there is no step back

yes

Dzsoi's picture
Dzsoi
Activity Score 8292

I agree with Luikah on the copy, not good with this visual. "Going too far" with a baloon is completely different concept...

Advertisement