NYC Office of Film, Theatre and Broadcasting: Piracy doesn't work, Movies

Campaign site:

Advertising Agency: Fathom Communications, USA
Creative Directors: Kit Cramer, Noah Ross
Art Director: Shiloh Gray
Copywriter: Kit Cramer
Producers: Brett Fisher
Account Executives: Alexis Sheehan, Moya Fry

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Billoughsby's picture
5091 pencils

"Paying for every movie I see would put me on the dole. P2P downloading makes a world of other purchases possible."

Nice very basic layouts, though.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

AmOgodzzz's picture
826 pencils

Umm....or you could just get netflix for like nine bucks a month and watch every movie your heart desires without having stacks of DVD's in your house.

The campaign sucks but I agree with the message. Downloading movies puts crew members out of work. I'm not, however, defending the RIAA and MPAA's methods in suing twelve year old kids for downloading a few songs. That's just scummy and doesn't win them any PR points.

kleenex's picture
26435 pencils

I agree it has nice basic layouts, hut I am not liking the ad campaign much at all.

Sdb's picture
1364 pencils

All the headlines are very good, in par with the situation. Liked it

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