June 2010
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Whew, I've been running around like a nurse all day.
Healthcare environments that let caregivers get back to the business of healing. Before we put pen to paper, we observe. And what we've seen are nurses walking/running over five miles every shift, navigating chaos as they juggle six tasks at a time. Their desire to help people heal is frustrated by the environment itself. At Nurture, we're removing obstacles, starting with the status quo. It's not just about designing better products, it's about rethinking everything to create better experiences. It's about helping caregivers improve outcomes by healing the healthcare environment. Join the conversation at

Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins
Photographer: Matthew Turley

Comments (9)

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Highest Rated

Allen Chiu's picture
Allen Chiu
58 Activity Scores

Not one of Doug's best.