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Published/Aired: 
June 2010
13756
Description: 

Print advertisment created by Hunt Adkins, United States for Nurture by Steelcase, within the category: Other.

Whew, I've been running around like a nurse all day.
Healthcare environments that let caregivers get back to the business of healing. Before we put pen to paper, we observe. And what we've seen are nurses walking/running over five miles every shift, navigating chaos as they juggle six tasks at a time. Their desire to help people heal is frustrated by the environment itself. At Nurture, we're removing obstacles, starting with the status quo. It's not just about designing better products, it's about rethinking everything to create better experiences. It's about helping caregivers improve outcomes by healing the healthcare environment. Join the conversation at nurture.com

Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins
Photographer: Matthew Turley

Comments (9)

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Highest Rated

Guest's picture
Guest

Work a day in healthcare, you'll get it without reading the copy.

shortafella's picture
shortafella
Activity Score 1063

hahahahahahahahahahahahahahaha is this some kind of baaaad bad JOKE?! ahahahah

Guest's picture
Guest

I could not understand it

Billoughsby's picture
Billoughsby
Activity Score 5142

Ugh

That's it.

Guest's picture
Guest

i'm not the target so do you guys... weird

Guest's picture
Guest

so much copy 2 explain an idea that people still wont understand

gbl's picture
gbl
Activity Score 451

mad stuff. cool!

Cube's picture
Cube
Activity Score 458

thats 10 seconds of my life I will never get back.

Guest's picture
Guest

Work a day in healthcare, you'll get it without reading the copy.

Allen Chiu's picture
Allen Chiu
Activity Score 58

Not one of Doug's best.

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