Nurture by Steelcase: Chicken

Whew, I've been running around like a nurse all day.
Healthcare environments that let caregivers get back to the business of healing. Before we put pen to paper, we observe. And what we've seen are nurses walking/running over five miles every shift, navigating chaos as they juggle six tasks at a time. Their desire to help people heal is frustrated by the environment itself. At Nurture, we're removing obstacles, starting with the status quo. It's not just about designing better products, it's about rethinking everything to create better experiences. It's about helping caregivers improve outcomes by healing the healthcare environment. Join the conversation at

Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins
Photographer: Matthew Turley
Published: June 2010


shortafella's picture
1059 pencils

hahahahahahahahahahahahahahaha is this some kind of baaaad bad JOKE?! ahahahah

Guest's picture

I could not understand it

Billoughsby's picture
5091 pencils


"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

i'm not the target so do you guys... weird

Guest's picture

so much copy 2 explain an idea that people still wont understand

gbl's picture
451 pencils

mad stuff. cool!

Cube's picture
458 pencils

thats 10 seconds of my life I will never get back.

Guest's picture

Work a day in healthcare, you'll get it without reading the copy.

Allen Chiu's picture
Allen Chiu
58 pencils

Not one of Doug's best.

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