Nurture by Steelcase: Chicken
Whew, I've been running around like a nurse all day.
Healthcare environments that let caregivers get back to the business of healing. Before we put pen to paper, we observe. And what we've seen are nurses walking/running over five miles every shift, navigating chaos as they juggle six tasks at a time. Their desire to help people heal is frustrated by the environment itself. At Nurture, we're removing obstacles, starting with the status quo. It's not just about designing better products, it's about rethinking everything to create better experiences. It's about helping caregivers improve outcomes by healing the healthcare environment. Join the conversation at nurture.com
Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins
Photographer: Matthew Turley
Published: June 2010
9 comments
hahahahahahahahahahahahahahaha is this some kind of baaaad bad JOKE?! ahahahah
http://www.behance.net/shortafella
I could not understand it
Ugh
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
i'm not the target so do you guys... weird
so much copy 2 explain an idea that people still wont understand
mad stuff. cool!
thats 10 seconds of my life I will never get back.
Work a day in healthcare, you'll get it without reading the copy.
Not one of Doug's best.