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Montage

Published/Aired: 
April 2008
Description: 

The greatest stories in the world. Now in D.C.
Where the news comes to life.

Advertising Agency: The Martin Agency, USA
Creative Director: Joe Alexander
Art Directors: Amy Elkin, Mark Brye, David Grindon
Copywriter: Kevin Dunleavy
Photographer: Various
Art Buyer: Julie Sanders
Print producer: Jenny Schoenherr

Comments (15)

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Highest Rated

cheza's picture
cheza
Activity Score 100

Very busy :\.

FarFromFlorida's picture
FarFromFlorida
Activity Score 104

The dialogue of the creatives:

CW: "Okay, lets crack this baby"
AD: "it's about historic news in D.C"
CW: "Hey, how about we show the historic events IN D.C"
AD: "That's great"
CW: "Let's go eat sushi".
AD: "okay".

mikelite's picture
mikelite
Activity Score 1031

it's a working lunch - we can expense it!

http://mikelightman.com/blog

Ariatán's picture
Ariatán
Activity Score 66

I totally agree.

adstrike's picture
adstrike
Activity Score 334

lol

comAd's picture
comAd
Activity Score 162

Lookout.

topawers's picture
topawers
Activity Score 139

I generally have respect for the work The Martin Agency does. This campaign has it's ups and downs, but this execution is horrible. It's too literal, I mean "just put every famous event outside the Capitol" sounds like an easy way out to me. To put all the events together for no reason doesn't make sense. I think that one event per execution is better, as they do in the rest of the campaign, although they are not done great either. The problem is that the events are randomly placed in DC, like Ali in the Lincoln Memorial, why? "Gee, I don't know, 'cause it look cool?" Maybe what they should have done is make the events interact with the place they are set in. Like, for example in the Normandy execution, that makes more sense to me. But the rest are just random.
Also, this looks like bad photoshop. Maybe they should have made everything in color.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I think they should just go back to doing their usual headline-driven ads, which they do best.

republique's picture
republique
Activity Score 83

amateur art direction.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

3 art directors for this? I hope one of them at some point realized that this is stupid but got tied and gagged by the other 2.

Rog's picture
Rog
Activity Score 6082

The US Ice skating team changed the world?
Get a room. boys.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
mrtalented
Activity Score 2171

this one is too messy comparing to the rest in the same campaign

Tripioso's picture
Tripioso
Activity Score 470

well not metaphors, no exaggerations, but it does the job. And the name for the product is great: Newseum!

Life's a Trip. Enjoy the Ride!

FlyingDogs's picture
FlyingDogs
Activity Score 968

The most entertaining part of this ad is that little astronaut on the White House.

But seriously, what's with the Martin Agency these days! Have to agree with republique_beirut. The art DOES look amateurish.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

panasit's picture
panasit
Activity Score 687

I think it gets the job done. It's just not pretty to look at.

-Tung
--good idea is enemy of great idea

cheza's picture
cheza
Activity Score 100

Very busy :\.

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