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New York New York Hotel and Casino: Book cover, 5

New York New York Hotel and Casino: Book cover, 5
Your rating: None Average: 7.8 (42 votes)

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Art Directoy: Steve Yee
Creative Director / Copywriter: Ben Purcell
Art Directors: Steve Yee, Dan Madsen, Chris Cavalieri
Copywriters: Ben Purcell, Justin Bajan, Mark Habke
Sr. Art Buyer: Andrea Rosenfeld
Sr. Digital Producer: Victoria Heric
Print Producer: Nikki Milligan
Photographer: Vincent Dixon
Producer: David Safian / SaF Productions
Digital Tech: J Benntt Fitts
1st Asst: Trevor Gens
Wardrobe Stylist: Christina Kretschmer
Prop Stylist: Johny Long
Casting Director: Catherin Eng/Dame Productions
Hair & Makeup: Helen Jeffers, Issac Prado

11 Comments

gargantuan18's picture 16 pencils
gargantuan18 | Thu, 2011-08-18 13:39
10

Nice campaign. Love the Art Direction. Nice concept too. You don't see a lot of good advertising for hotels.

screwface's picture 20 pencils
screwface | Thu, 2011-08-18 14:22

dude this concept has been done a dozen times

CommandZ's picture 1580 pencils
CommandZ | Thu, 2011-08-18 15:37

Agreed. I expect better work from D&G. This gives me zero insight into why this hotel, casino over the others. Stories. Thats the USP? Bloody hell.

atb2005's picture 13683 pencils
atb2005 | Thu, 2011-08-18 19:43

Well, I disagree with you. I think the work is fantastic. What does "What happens in Vegas, stays in Vegas" tell you about Vegas??? I know we are talking about a hotel here, not tourism, but still. This is a fun lighthearted campaign with a good, not necessarily overly creative, message.

gargantuan18's picture 16 pencils
gargantuan18 | Thu, 2011-08-18 15:51
10

I think it's smart. The standard thought of vegas is "Everything that happens in Vegas stays in Vegas". But this is saying that at New York, NY Hotel and Casino you will create cool stories and build relationships with once strangers, that you won't be able to keep to yourself. Granted it's not the most ground breaking print execution this year, but for a hotel it makes if feel inviting and fun.

jackblack's picture 1462 pencils
jackblack | Fri, 2011-08-19 09:07

Are you serious? Build relationships with once strangers? oi ve.

stevel's picture 350 pencils
stevel | Fri, 2011-08-19 13:19

do you work for D&G?

gargantuan18's picture 16 pencils
gargantuan18 | Fri, 2011-08-19 18:50

I don't have to work on a campaign to understand the concept. Although I wouldn't mind working at an agency Adweek just named "Best small agency of the year".

morse's picture 8826 pencils
morse | Thu, 2011-08-18 21:59
8

Very nice campaign. Nice visuals and idea.

What hath God wrought

alvord's picture 124 pencils
alvord | Thu, 2011-08-18 23:18
9

nice campaign

kleenex's picture 8394 pencils
kleenex | Fri, 2011-08-19 11:48

nice campaign imo.

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