New York New York Hotel and Casino: Book cover, 5

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Art Directoy: Steve Yee
Creative Director / Copywriter: Ben Purcell
Art Directors: Steve Yee, Dan Madsen, Chris Cavalieri
Copywriters: Ben Purcell, Justin Bajan, Mark Habke
Sr. Art Buyer: Andrea Rosenfeld
Sr. Digital Producer: Victoria Heric
Print Producer: Nikki Milligan
Photographer: Vincent Dixon
Producer: David Safian / SaF Productions
Digital Tech: J Benntt Fitts
1st Asst: Trevor Gens
Wardrobe Stylist: Christina Kretschmer
Prop Stylist: Johny Long
Casting Director: Catherin Eng/Dame Productions
Hair & Makeup: Helen Jeffers, Issac Prado

August 2011


gargantuan18's picture
16 pencils

Nice campaign. Love the Art Direction. Nice concept too. You don't see a lot of good advertising for hotels.

screwface's picture
20 pencils

dude this concept has been done a dozen times

CommandZ's picture
2494 pencils

Agreed. I expect better work from D&G. This gives me zero insight into why this hotel, casino over the others. Stories. Thats the USP? Bloody hell.

atb2005's picture
13561 pencils

Well, I disagree with you. I think the work is fantastic. What does "What happens in Vegas, stays in Vegas" tell you about Vegas??? I know we are talking about a hotel here, not tourism, but still. This is a fun lighthearted campaign with a good, not necessarily overly creative, message.

gargantuan18's picture
16 pencils

I think it's smart. The standard thought of vegas is "Everything that happens in Vegas stays in Vegas". But this is saying that at New York, NY Hotel and Casino you will create cool stories and build relationships with once strangers, that you won't be able to keep to yourself. Granted it's not the most ground breaking print execution this year, but for a hotel it makes if feel inviting and fun.

jackblack's picture
2314 pencils

Are you serious? Build relationships with once strangers? oi ve.

stevel's picture
423 pencils

do you work for D&G?

gargantuan18's picture
16 pencils

I don't have to work on a campaign to understand the concept. Although I wouldn't mind working at an agency Adweek just named "Best small agency of the year".

morse's picture
17008 pencils

Very nice campaign. Nice visuals and idea.

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alvord's picture
181 pencils

nice campaign

kleenex's picture
39629 pencils

nice campaign imo.

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