Everyone in America knows Neosporin simply helps cuts heal faster. This campaign reminds people to always have some on hand.
Advertising School: Art Center College of Design in California, USA
Art Director: Dave Stone
Photographer: Thomas Sun
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10 Comments
Haha the idea is good on all three, but some copy would be nice otherwise is kinda hard to get...
Most people can identify with Neosporin in America... fine. How does this campaign remind people to always have
some on hand without the support of any COPY ? The graphic statement is there in the form of the stitches on the ball
to represent CUTS & BRUISES. This is an over the counter retail product. It needs a little something more to make the real point!
Anyhow, a good looking visual. It does deserve a companion.
Reactor
Yup. These are slightly too clever for their own good lack-of-copy-wise. But the retouching is great, and the idea is cool. Good going guys!
+++
"I love some things, and don't love some other things."
Hard to figure without a copy
RAM KATE
It is sad to see young, potential art directors and copywriters think that the less copy an ad has, the more likely it is to succeed. I seen the "Operation" ad in CMYK and thought it was nice. I seem to be ranting more about the 'Image w/ product in corner' layout more though...excuse me.
y el copy??
Yep, I agree with most of the comments. Sometimes, unfortunately, we need some copy to explain a little bit about the idea. Copywriters still have an important role in advertising. Great visual.
Liked it
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~ Quite obviously, I have gathered no moss ! ~
This is a great example of why it is never a good idea to try to be too clever with an ad.
Sure it's a smart visual association, but does it get the message across? No.
done first, and much more effectively for Mt. Sinai Hospital by Devito.