National Park Service: Experience Your America, Start a fire

Try tweeting the smell of a campfire.
National Park Service
Experience Your America

Advertising School: University of North Texas, Communication Design, USA
Art Director / Copywriter / Photographer: Ryan Smith
Published: Fall 2010

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8 comments

Billoughsby's picture
Billoughsby
5091 pencils

Nice AD. Sharpest headline of the bunch. Kudos

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mtneylon's picture
mtneylon
67 pencils

Great photograph, but for me, the notion of tweeting doesn't go well with the picture effect: contrasting new with old.

But I do see your point of escaping from technology, enjoying the outdoors.

Billoughsby's picture
Billoughsby
5091 pencils

I think the headline contrasts not old and new, but real and virtual, or the authentic experience versus the fake. (To do this, it accuses virtual of being essentially fake, of course. Some people may have an issue with that; not me. Not this time, anyway.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

AKesseli's picture
AKesseli
210 pencils

Great tagline. I don't like the exhaust pipe in a National Park Service ad, though.

TommyO's picture
TommyO
1866 pencils

Best of them.

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Though the idea is not new, but the presentation is done in a better manner. And thumps up to the Copywriter for writing such an acute headline. Good job!

Dharmesh Padia

ptabbiner's picture
ptabbiner
65 pencils

Well-sharpened headline, great work on the visual. Love the new/old contrast, the feeling you've created suits the concept perfectly.

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