National Cheerleaders Association: Steps

The work is worth it.

Shortly after winning the NCA account early last year we immediately saw an opportunity to separate them from the rest of the cheer association pack. While everyone else focused on the glamour and glitz of cheerleading, we decided to focus on the athletes themselves and the hard work they put in to make it all look so easy. After all, the National Cheerleaders Association is here to turn athletes into better cheerleaders. And that process involves more grit than glitter.

Advertising Agency: Firehouse, Dallas, USA
Creative Director: Tripp Westbrook
Art Director: Ryan Smith
Copywriter: Greg Hunter
Photographer: Demond Meek
Published: July 2012 – January 2013