Musicians On Call: Lighter
This show must go on.
Bringing live music to the bedsides of patients.
Musicians On Call brings live and recorded music to the bedsides of patients in healthcare facilities.
Advertising Agency: Cline Davis Mann, NYC, USA
Creative Director: Glenn Batkin
Art Director: Glenn Batkin, Matt Shih
Copywriter: Adam Siers, Megan Ziobro
Photographers: David Sacks, David Emmite
Published: Month, Year July, 2011 and still running.
8 Comments
Wow powerful and simple.
Good, but nothing to do with the whole campaign.
Advertising is the most targeted and massive art. That make it the most interesting art.
This is the only decent one amongst the 3.
I love this campaign - it shows the human spirit at its best.
Bravo to the agency.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
This looks good but breaks the series and has nothing to do with music.
Hmmmmm
you know, I have 2 answers:
1st.
The obvious - haven't you ever been to a rock concert before?? This is the call for the band to come back for an encore! (and they are usually do)
2nd.
The movement behind the gesture - The way I see it, it is the closure. When all the musicians have left the hospital room, and it is only you and your condition left - this is where you are examined - this patient lifted his hand, and lit the fire... the show must go on - with or without you.
:-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I like the tone of this ad better but I have to agree that it doesn't fit with the other executions. the others are more literal which is fine but compared to this seems too easy.
Deja vu, as in yesterday: http://adsoftheworld.com/media/print/ipillow_lighter
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