Unpretentiously luxurious, 4

Agency Network: 
June 2009

Print advertisment created by David&Goliath, United States for Monte Carlo Resort & Casino, within the category: Recreation, Leisure.

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Kieselhorst
Art Director: Todd Parker
Copywriters: Aryan Aminzadeh, Greg Szmurlo
Art Buyer: Andrea Mariash
Media Buyer: MGM MIRAGE
Account Team: Jessica Halter-Powell, Megan McDonnell

Comments (20)

Log in or register to post comments
picopalqlea's picture
Activity Score 999

does she have two left hands?

Guest's picture


ivan's picture

True, it looks like it. Her thumb is bent inward.

Goblin's picture
Activity Score 412

Sorry to say girls and boys, but this is charming stock photo and nothing else.

mattlittlegym's picture
Activity Score 342

Wow. So the guy's name is Tray...? Is this for real? Can we not get some concept in here? Just puns I guess.

Guest's picture

Can they get an uglier model??

palls's picture
Activity Score 164

what??? a nice pic of charming resort. whats the big idea?
am i missing anything?

and model is far away from any feminine charms.

"selling is advertisment"

just write's picture
just write
Activity Score 653

what wrong with her right hand... it looks weird...

Chopper's picture
Activity Score 1015

My vote is just considering the reference market of the adv: USA.
I think that fprobably or an american "Tres chic" really is written "Trey sheek" and the girl is really chic in a chic environment.
For the rest of the world, who care.

Guest's picture

2001 Clos du Bois outdoor ad campaign. Same idea. "CLO -DU- BWAH" Tag was "Unpretentious Wine." Sorry. Seen it. Keep trying adguys.

shahidali's picture
Activity Score 4069

i saw the girl, the man, the pool, the building, a tree or two. all put togather u call it advertising, right? monte carlo, if u r successful, thats a case study i would want to read.
u stand out for ugliness.


Guest's picture

Worst. Retouch. Ever.

Guest's picture

Apart from the hideous girl with maimed hand - what is the pool boy carrying his hose on?

Guest's picture

check out her fingers

Guest's picture

Very goooodd CUT! uauahuah

Guest's picture

Merde, they should have asked a translator to proof it.

Guest's picture

1. No thumb on right hand, Glad to see they are employing the "hand"icapped in advertising now.
2. REALLY ugly, uncomfortable looking bathingsuit
3. "Tray Sheek?" Really? Are they trying to be cute or do they realy think we are that stupid?

Guest's picture

It's a PS hack job - the creative people should be fired for 1 - Doing this and 2 - allowing it to be done.

Her right hand is a hack left-hand cut and paste and her right leg is obviously cut from somewhere else - you can see where it joins her pelvis.... looks painful.

PS - thought the 'what's the poolboy hanging his hose on?" question was hilarious.

Guest's picture

seriously how do none of you guys get the "tray sheek" thing?
it says right in the corner "unpretentiously luxurious", it's a bit of a joke
to be honest i think that (thumb aside) it's a good advert

Nick Walter's picture
Nick Walter
Activity Score 4

Using an ultra thin model for a casino hotel is not really a great idea. Surely he rich and famous are frequenters here but still looks like they serve no food here. I know its a bad joke but fits the ad properly