Monte Carlo Resort & Casino: Unpretentiously luxurious, 4

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Kieselhorst
Art Director: Todd Parker
Copywriters: Aryan Aminzadeh, Greg Szmurlo
Art Buyer: Andrea Mariash
Media Buyer: MGM MIRAGE
Account Team: Jessica Halter-Powell, Megan McDonnell

June 2009


picopalqlea's picture
999 pencils

does she have two left hands?

Guest's picture


ivan's picture

True, it looks like it. Her thumb is bent inward.

Goblin's picture
409 pencils

Sorry to say girls and boys, but this is charming stock photo and nothing else.

mattlittlegym's picture
342 pencils

Wow. So the guy's name is Tray...? Is this for real? Can we not get some concept in here? Just puns I guess.

Guest's picture

Can they get an uglier model??

palls's picture
164 pencils

what??? a nice pic of charming resort. whats the big idea?
am i missing anything?

and model is far away from any feminine charms.

"selling is advertisment"

just write's picture
just write
653 pencils

what wrong with her right hand... it looks weird...

Chopper's picture
1015 pencils

My vote is just considering the reference market of the adv: USA.
I think that fprobably or an american "Tres chic" really is written "Trey sheek" and the girl is really chic in a chic environment.
For the rest of the world, who care.

Guest's picture

2001 Clos du Bois outdoor ad campaign. Same idea. "CLO -DU- BWAH" Tag was "Unpretentious Wine." Sorry. Seen it. Keep trying adguys.

shahidali's picture
4069 pencils

i saw the girl, the man, the pool, the building, a tree or two. all put togather u call it advertising, right? monte carlo, if u r successful, thats a case study i would want to read.
u stand out for ugliness.


Guest's picture

Worst. Retouch. Ever.

Guest's picture

Apart from the hideous girl with maimed hand - what is the pool boy carrying his hose on?

Guest's picture

check out her fingers

Guest's picture

Very goooodd CUT! uauahuah

Guest's picture

Merde, they should have asked a translator to proof it.

Guest's picture

1. No thumb on right hand, Glad to see they are employing the "hand"icapped in advertising now.
2. REALLY ugly, uncomfortable looking bathingsuit
3. "Tray Sheek?" Really? Are they trying to be cute or do they realy think we are that stupid?

Guest's picture

It's a PS hack job - the creative people should be fired for 1 - Doing this and 2 - allowing it to be done.

Her right hand is a hack left-hand cut and paste and her right leg is obviously cut from somewhere else - you can see where it joins her pelvis.... looks painful.

PS - thought the 'what's the poolboy hanging his hose on?" question was hilarious.

Guest's picture

seriously how do none of you guys get the "tray sheek" thing?
it says right in the corner "unpretentiously luxurious", it's a bit of a joke
to be honest i think that (thumb aside) it's a good advert

Nick Walter's picture
Nick Walter
4 pencils

Using an ultra thin model for a casino hotel is not really a great idea. Surely he rich and famous are frequenters here but still looks like they serve no food here. I know its a bad joke but fits the ad properly

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