Montana Meth Project: Sister

My sister always looked up to me. Even after I made her an addict.
Meth. Not even once.

Advertising Agency: Venables Bell & Partners, San Francisco, USA
Creative Directors: Paul Venables, Greg Bell
Copywriters: James Robinson, Eric Liebhauser
Art Directors: Ray Andrade, Tavia Holmes, Blake Bakken


pinkusfloydus's picture
90 pencils

I swore never to post a negative comment. Then I saw this campaign.

Boony wants a beer's picture
Boony wants a beer
380 pencils

That's 11 anti-meth ads I've seen on this site today...and all from the same place. What the hell's going on in Montana?!

ivan's picture

No more this month, I promise!

Ivan Raszl, admin of AotW

SummerA's picture
154 pencils

The previous ones were actually good. Now they're pushing it.'s picture
1021 pencils

you are right summerA.
they are not as powerfull as what we have seen till now.
but still a fantastic campaign

A. J. SMITH's picture
2838 pencils

Ooh. I actually quite like this.

It won't win any awards but, for me it works.

Tapper's picture
490 pencils

Enough already

Strip. Strip. Strip.

A. J. SMITH's picture
2838 pencils

Oh dear.

_inkpact's picture
84 pencils

so good!
we´ve seen so many similar ads in this kind of client...
this is refreshing. the kind of thing that works, indeed.
definitely, it works.

sbr's picture
143 pencils

I wouldn´t use refreshing to define them, lol. It´s not a brand new way to deal with this sort of subject. Strong images have always been used to condemn drug adction. At least this campaign brings some great copy and makes you wonder what´s the story behind them. Maybe that´s the reason why it works so well.

elmikel's picture
1147 pencils

Strong campaign. Really nice work!

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