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Published/Aired: 
March 2007
Description: 

No one thinks they'll try to tear off their own skin.
Meth will change that.
Meth. Not even once.

Advertising Agency: Venables Bell & Partners, San Francisco, USA
Creative Directors: Paul Venables, Greg Bell
Copywriters: James Robinson, Eric Liebhauser
Art Directors: Ray Andrade, Tavia Holmes, Blake Bakken

Comments (10)

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Highest Rated

AriesDW's picture
AriesDW
Activity Score 172

Wow. This one is very, very effective. It hits you with a grim reality. And yes, I see how the copy is not saying what it means in the . . . most effective manner.

preeti_dhata's picture
preeti_dhata
Activity Score 85

looking at this hurts.. wat is it about?

ivan's picture
ivan
Erik's picture
Erik
Activity Score 88

this is a great and honest campaign.

jmcho's picture
jmcho
Activity Score 278

i really like the red on white but the way the blood is spilled a bit unnatural. also, all the copy seems scattered.

teenie's picture
teenie
Activity Score 1894

I agree - the copy could be a bit tighter. Brilliant idea, though.

preeti_dhata's picture
preeti_dhata
Activity Score 85

it hurts.. painful to look at..

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

There is an error in the line.
METH will not change that. The Montana METH project will maybe change that, but not METH itself.

preeti_dhata's picture
preeti_dhata
Activity Score 85

no they r right. ppl on meth pick their own skin
with meth they will actually do it

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Oh crap, now I get it.
Sorry. It was a misunderstanding of the language.
"They" refers to no one, right?

AriesDW's picture
AriesDW
Activity Score 172

Wow. This one is very, very effective. It hits you with a grim reality. And yes, I see how the copy is not saying what it means in the . . . most effective manner.

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