Montana Meth Project: Sink

No one thinks they'll try to tear off their own skin.
Meth will change that.
Meth. Not even once.

Advertising Agency: Venables Bell & Partners, San Francisco, USA
Creative Directors: Paul Venables, Greg Bell
Copywriters: James Robinson, Eric Liebhauser
Art Directors: Ray Andrade, Tavia Holmes, Blake Bakken

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10 comments

preeti_dhata's picture
preeti_dhata
85 pencils

looking at this hurts.. wat is it about?

ivan's picture
ivan

Ivan Raszl, admin of AotW

Erik's picture
Erik
88 pencils

this is a great and honest campaign.

jmcho's picture
jmcho
278 pencils

i really like the red on white but the way the blood is spilled a bit unnatural. also, all the copy seems scattered.

teenie's picture
teenie
1894 pencils

I agree - the copy could be a bit tighter. Brilliant idea, though.

preeti_dhata's picture
preeti_dhata
85 pencils

it hurts.. painful to look at..

Corona Raymaker's picture
Corona Raymaker
549 pencils

There is an error in the line.
METH will not change that. The Montana METH project will maybe change that, but not METH itself.

preeti_dhata's picture
preeti_dhata
85 pencils

no they r right. ppl on meth pick their own skin
with meth they will actually do it

Corona Raymaker's picture
Corona Raymaker
549 pencils

Oh crap, now I get it.
Sorry. It was a misunderstanding of the language.
"They" refers to no one, right?

AriesDW's picture
AriesDW
172 pencils

Wow. This one is very, very effective. It hits you with a grim reality. And yes, I see how the copy is not saying what it means in the . . . most effective manner.

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