Montana Meth Project: Sink

Montana Meth Project: Sink
Average: 9 (2 votes)

No one thinks they'll try to tear off their own skin.
Meth will change that.
Meth. Not even once.

Advertising Agency: Venables Bell & Partners, San Francisco, USA
Creative Directors: Paul Venables, Greg Bell
Copywriters: James Robinson, Eric Liebhauser
Art Directors: Ray Andrade, Tavia Holmes, Blake Bakken

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10 comments

preeti_dhata's picture
85 pencils
preeti_dhataSunday, March 25, 2007 - 03:29

looking at this hurts.. wat is it about?

ivan's picture
ivanSunday, March 25, 2007 - 04:31

It's about a drug: http://en.wikipedia.org/wiki/Methamphetamine

Ivan Raszl, admin of AotW

Erik's picture
88 pencils
ErikSunday, March 25, 2007 - 11:22

this is a great and honest campaign.

jmcho's picture
278 pencils
jmchoSunday, March 25, 2007 - 14:52

i really like the red on white but the way the blood is spilled a bit unnatural. also, all the copy seems scattered.

teenie's picture
1898 pencils
teenieWednesday, March 28, 2007 - 14:13

I agree - the copy could be a bit tighter. Brilliant idea, though.

preeti_dhata's picture
85 pencils
preeti_dhataSunday, March 25, 2007 - 15:10

it hurts.. painful to look at..

Corona Raymaker's picture
549 pencils
Corona RaymakerMonday, March 26, 2007 - 12:23

There is an error in the line.
METH will not change that. The Montana METH project will maybe change that, but not METH itself.

preeti_dhata's picture
85 pencils
preeti_dhataMonday, March 26, 2007 - 13:40

no they r right. ppl on meth pick their own skin
with meth they will actually do it

Corona Raymaker's picture
549 pencils
Corona RaymakerTuesday, March 27, 2007 - 19:48

Oh crap, now I get it.
Sorry. It was a misunderstanding of the language.
"They" refers to no one, right?

AriesDW's picture
172 pencils
AriesDWWednesday, April 18, 2007 - 19:35

Wow. This one is very, very effective. It hits you with a grim reality. And yes, I see how the copy is not saying what it means in the . . . most effective manner.