Modelo Especial: Seconds

Watching the national team, we discover that 90 minutes is 5,400 seconds.
Modelo Especial
Special, like that thing we feel every four years.

Planning:Richard Monturo, Carlos Arcos

Advertising Agency: La Comunidad, USA
Executive Creative Directors: Jose Molla, Joaquin Mollá
Creative Director: Gustavo Lauria
Art Director: Damian Nuñez
Copywriters: Santiago Luna Lupo, Gustavo Lauria
Agency Producers: Laurie Malaga, Julio Rangel
Account Executives: Maryanne Dammrich, Victor Leon
Photographers: Buenavista Fotografia / Mallku Salles, Cato Vaudagna
Production Company: TÖRO Production Services
Producer: Ulises da Silva
Digital Retouching: Carlos Herrmann

June 2010


FourT6and2's picture
218 pencils


Tommy G.'s picture
Tommy G.
897 pencils

abstract idea. Not a good thing to do in advertising.

dollypoppin's picture
1423 pencils

Making my head spin.

"Nihil sub sole novum"

Guest's picture

Is it abstract?
Seems rather straight forward to me.

There is reason we are sitting drinking beer in front of the tv watching sport . Its Science.

If it has backup it could be good, otherwise it just isn't memorable enough for me.
edit: And I just saw the rest. Well, best of a bad bunch.

AssassinX's picture
1329 pencils

we discover that 90 minutes is 5,400 seconds.
True, for enthusiast.

I just want to ask how many American people would like to watch the World Cup, :)

Hiperion's picture
3138 pencils

This is the only piece I like it from all the campaign.

raavigeorgian's picture
2444 pencils

methinks the art direction is lacking the sharpness, the copy is good though

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