Modelo Especial: Seconds
Watching the national team, we discover that 90 minutes is 5,400 seconds.
Modelo Especial
Special, like that thing we feel every four years.
Advertising Agency: La Comunidad, USA
Executive Creative Directors: Jose Molla, Joaquin Mollá
Creative Director: Gustavo Lauria
Art Director: Damian Nuñez
Copywriters: Santiago Luna Lupo, Gustavo Lauria
Agency Producers: Laurie Malaga, Julio Rangel
Account Executives: Maryanne Dammrich, Victor Leon
Planning:Richard Monturo, Carlos Arcos
Photographers: Buenavista Fotografia / Mallku Salles, Cato Vaudagna
Production Company: TÖRO Production Services
Producer: Ulises da Silva
Digital Retouching: Carlos Herrmann
7 Comments
Wat?
abstract idea. Not a good thing to do in advertising.
Making my head spin.
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"Nihil sub sole novum"
Is it abstract?
Seems rather straight forward to me.
There is reason we are sitting drinking beer in front of the tv watching sport . Its Science.
If it has backup it could be good, otherwise it just isn't memorable enough for me.
edit: And I just saw the rest. Well, best of a bad bunch.
we discover that 90 minutes is 5,400 seconds.
True, for enthusiast.
I just want to ask how many American people would like to watch the World Cup, :)
This is the only piece I like it from all the campaign.
methinks the art direction is lacking the sharpness, the copy is good though