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Published/Aired: 
August 2010
7277
Description: 

Print advertisment created by vandl, United States for Minnesota Public Radio, within the category: Media.

This is Lucy.
She hunted. She gathered.
She chose a mate and reproduced.
Four million years later, she began to ask why.
Krista Tippett on Being.
American Public Media

Advertising Agency: vandl, Minneapolis, USA
Art Director: Vinny Matassa
Copywriter: Dan Roettger
Photographers: Euan Denholm

Comments (13)

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Highest Rated

thatcliffguy's picture
thatcliffguy
Activity Score 37

Although it is compelling and relevant... feels like the copy is reaching.

Agreed it is best of the three.

twitter.com/thatcliffguy

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

"She asked why?"
I don't really get that one...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Agreed.

Guest's picture
Guest

"she asked why" conveys the spark that makes us human - the desire to understand our world and ourselves.

Richard Finch's picture
Richard Finch
Activity Score 201

How can you not understand...especially after looking at the rest of the ads?
I find this one to be the best of the 3, yet you can get the full message either if you see all 3 ads or you're familiar with the show.

shahidali's picture
shahidali
Activity Score 4069

Hats off. The best of the three. The whole series is outstanding.

shahid

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Could you explain to me why they're so good?

Guest's picture
Guest

yeah. why?

byzade's picture
byzade
Activity Score 129

nonsense

Guest's picture
Guest

...and 10 second later after staring at this ad I began to ask why.

It's not Lucy who began asking why 4 million years later, it's us. A bit ambiguous and forced, though.

Guest's picture
Guest

really like the copy. well done

thatcliffguy's picture
thatcliffguy
Activity Score 37

Although it is compelling and relevant... feels like the copy is reaching.

Agreed it is best of the three.

twitter.com/thatcliffguy

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

i love the copy, not many will understand it at first though, but i think its brilliant !

ichan's picture
ichan
Activity Score 80

its the best of the three part series. compelling visual, good copy. is this skull the real deal? i mean is this the "lucy" fossil?

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