The Fire Inside - Joe

Agency Network: 
February 2014

Print advertisment created by Smith Brothers, United States for Mine Safety Appliances, within the category: Industrial, Agriculture.

The fire's searching for oxygen. You're searching for civilians and praying you get there first.
Captain Joe Magliocca, Pittsburgh Bureau of Fire, Truck 17. When you go in, we go in with you. MSA

Advertising Agency: Smith Brothers Agency, Pittsburgh, USA
Creative Directors: Bronson Smith, Lindsey Smith
Art Director: Craig Seder
Copywriter: Cathy Bowen
Photographer: Frank Walsh
Retoucher: Dwight Pritchett

Comments (1)

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sold's picture
Activity Score 3305

After the first line "fire's searching for oxygen", I expected some sentence that would surprise me.