Mine Safety Appliances: The Fire Inside - Joe

The fire's searching for oxygen. You're searching for civilians and praying you get there first.
Captain Joe Magliocca, Pittsburgh Bureau of Fire, Truck 17. When you go in, we go in with you. MSA

Advertising Agency: Smith Brothers Agency, Pittsburgh, USA
Creative Directors: Bronson Smith, Lindsey Smith
Art Director: Craig Seder
Copywriter: Cathy Bowen
Photographer: Frank Walsh
Retoucher: Dwight Pritchett

February 2014

1 comment

sold's picture
3305 pencils

After the first line "fire's searching for oxygen", I expected some sentence that would surprise me.

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